Unless you are developing a website for personal reasons, developing a marketable domain name is essential to the success of any business website. This is especially true these days because most tech-savvy consumers use information about your domain name to learn about your business.
If you’re having trouble developing an effective domain name for your business website, try some of these effective ways of developing a marketable domain name that are easy to use:
Incorporate Your Geographic Location
Adding your geographic location is a great way to create a marketable domain name that is easy to customize. This is especially true if you wish to buy a domain name for website that caters to a regional audience because it can help you create a domain name that is easier for your audience to relate to.
If you wish to add your geographic location to your domain name, be sure that it is spelled correctly. Doing this is worthwhile because it can prevent embarrassing typographical errors that can drive some customers away.
Keep It Simple
Creating a simple domain name is a highly effective way of developing a domain name that is easier to market. One way to develop a simple domain name is to keep the following things in mind while developing your domain name:
Use words that are easy to spell
If possible, use less than 120 characters in your domain name.
Use punctuation marks such as “_” to break up your name into smaller chunks that are easier to read.
Try to Use Alternative Domain Name Suffixes
Today’s advances in Internet domain name protocols offer exciting ways to create marketable domain names using alternative domain name suffixes that are easy to market to consumers.
For example, it is possible to create marketable domain names using domain name suffixes such as “.me,” “.info,” “.biz,” and “.tv.” It is also possible to create marketable domain names using suffixes such as “.today,” “.click” and “.services.”
This variety of alternative domain suffixes makes it simple to create a marketable domain name for a variety of business purposes. This is the case because you can use these suffixes to create many marketable domain names that used to be unavailable when the Internet first became commercially available.
Use No More Than 2 Keywords in Your Domain Name
While it is tempting to use many keywords that describe your business in your domain name, using no more than 2 keywords in your domain name is often a better way to advertise your website to potential customers. This is the case because most Internet users use 2 keywords in their search for information about products or services online.
The conclusion behind these suggestions is easy to assimilate: Creating a marketable domain name for your business website is simple if you remember to create a simple domain name that uses your location and keywords wisely to reach your target audience. To see for yourself, try using these suggestions to create a marketable domain name for your business’s website.