Blog is a term that is derived from the phrase “web log”. It means a log or a web page on the internet that provides information on various topics and niches in a timeline or presentable form. The content on blogs can range from pictures to videos and textual posts as well.
When it comes to textual content, you can post things like an essay, tutorials, reports, etc. on a blog. To make a blog look better and more interactive, we can also include images as well as videos. Including multimedia content in a blog post decreases the bounce rate and is hence recommended.
But just in case you are a newbie or a blogger who has been blogging for a long time and want to boost the reach of your blog(s), then you need to plan some strategies that get you the best amount of traffic in your niche as possible.
In this post, I am going to share some of the best strategies that you can use to boost the reach of your blog and to get great traffic.
Write Killer Articles with amazing Headlines
It’s being said multiple times everywhere, but I am going to repeat this again. Content is the king!
This definitely doesn’t mean that only good content will get you loads of traffic, but you need to make sure that the content you post on your blog is good enough to get the reader hooked.
Remember those websites you go back to time and again to pass your time? They all have one thing in common, and that is the great content that makes you go back again and again for more. You NEED to write content that is not only interesting to read, but it should also be share worthy. Every person who shares your content can potentially make it viral.
About the headline, most of the people just take a look at the headline to judge the content at first sight. Make sure you write some great content and lead it with a headline that gets the reader interested at first sight.
Connect with other Bloggers
You might not know this, but there is a cluster of bloggers everywhere on the internet. You can find Groups on Facebook, you can find forums on the internet, you can even look at Inbound.org to connect with other bloggers in your niche.
It is very important to make your space in the crowd of these bloggers. Be friendly with them, participate in hangouts, ask questions. Do whatever you can to let people know that you and your blog exists. This will not only expand your reach, but it will also make sure that you stay updated with the trends and updates in the blogosphere you are in.
Use Social Media to your advantage
Social media websites like Facebook, Twitter, Pinterest, Reddit, etc. are great ways to get some quality and targeted traffic. On Facebook and Twitter, you can use the appropriate hashtags to make sure your post reaches the people you want them to.
You can share relevant images on Pinterest with appropriate tags, and that will also get traffic. Reddit, on the other hand, is a bit tricky to use and to promote your blog on. You cannot openly share your blog links there else you will be downvoted to oblivion.
You can rather take part in conversations and then share the relevant links from your blogs to present a point.
Don’t ignore SEO
SEO or Search Engine Optimization is a great way to optimize your blog for search engines. A major part of internet traffic is directed by search engines so make sure you optimize and perform some SEO on your blog to obtain some good rankings.
But keep in mind that shortcuts and black hat methods will only get your blog penalized which could mean that your blog might be affected, and it may result in a large amount of traffic loss.
Make an E-mail list and send E-mail Newsletters
If you have a blog, and you are not making an email list, then trust me you are missing out on a lot of traffic and monetary loss. Making an email list not only helps you share your content directly to your reader’s inbox, but you can also use these lists to promote your marketing campaigns.
Sending email newsletters to your email list can result in almost an instant traffic to your blog.
Make sure you allow people to share your content on social media directly from your blog instead of copying the link and then sharing.
Place some social sharing icons and plugins on your blog that let people share the content easily.
Guest Blog on similarly niche blog
To expand your reach and to let people know about your blog, you can guest post on blogs that in the same niche as yours. This will not only fetch you some good backlinks, but regular readers of your blog will know about your blog, and you will get some new readers.
Post Regularly & make a plan
It is important that you post content on your blog regularly. No reader would want to waste their time on a blog that is updated once is a long time. It is important that you make a good plan for your content and post it regularly at a particular interval of time.
The ending paragraph!
We mentioned some of the most common yet important strategies that will help you get some significant amount of traffic on your blog. If you plan your content accordingly, your readers will know how regular and serious you are.
Also, SEO is a critical factor when it comes t acquiring traffic but do not go out of bounds to do black hat stuff. It will only hurt your blog in the long term. In case you have some suggestions then you can let us know in the comments section below!