• Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

How To Activate Fundingpronto.com Card? [Step-By-Step Guide In 2023]

Dec 2, 2023

How To Activate Bndnationsbenefits.com Card? [Step-By-Step Guide In 2023]

Dec 2, 2023

How To Activate BankOfAmerica.com Card? [Step-By-Step Guide In 2023]

Dec 2, 2023
Facebook X (Twitter) Instagram
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us
Facebook X (Twitter) Pinterest
Digital Edge
  • Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto
Digital Edge
Home»Computer & Technology»The Growing Importance Of Video Marketing
Computer & Technology

The Growing Importance Of Video Marketing

Michael JenningsBy Michael JenningsOct 12, 2018No Comments3 Mins Read

It is already an indisputable fact that the video content is nowadays an excellent marketing tool. The popularity of video content continues to grow, and it’s more important than ever for marketers to develop an engaging video marketing strategy to capitalize on the power of the ever-growing video content phenomenon.

Contents hide
1 Why we need video marketing
2 The Popularity of Video Marketing
3 Video Marketing & SEO
4 Why Exactly to Use Video Marketing
5 Video Content & Customers
6 The Tendency

Why we need video marketing

Video is the most powerful way to evoke emotions online. Through customizing voices, facial expressions and music, marketers produce emotionally charged and engaging videos. Brands, publishers, and media companies are putting a lot of resources into video creation for their own sites, for social, and for marketing and advertising. According to Wyzowl statistics, 63% of businesses have started using video content marketing. In fact HubSpot found that 54% of customers prefer to see videos, over other marketing tactics, from the brands they support.

The Popularity of Video Marketing

Video marketing techniques are flooding today’s social media outlets and websites. In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2016. The videos report excellent results in relation to engagement, that is, they generate more likes, comments and are shared more times, than the other types of content. It is a fact, that 92% of mobile video consumers share videos with others. So if you want to get more positive reactions from your audience, better include them in your content.

Video Marketing & SEO

Video marketing is definitely good for effective SEO strategies. All of this time spent watching your video content means longer time spent on your website as well, ultimately signaling to search engines that your site is full of great content. Search engines love videos, because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages, can work wonders for your SEO – as long as the videos themselves are correctly optimized as well.

Why Exactly to Use Video Marketing

Original and creative videos are much more than images and sound: they are a piece of content that impresses, excites, adds a value and above all connects with your audience. You can use them for a whole host of reasons, to promote a product, sharing relevant information, behind the scenes tour and much more. If you want to give potential and returning customers a reason to stay on your site, or be drawn to your site, then video is ideal.

Video Content & Customers

Currently, brands need to think about experimenting with video content through social media and their websites to understand how their audience reacts to various forms of video content. According to Hubspot statistics, 97% of marketers claim that videos help customers understand products. Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. They are a working perfect combination of entertainment, nostalgia, and simplicity.

The Tendency

The production of excellent video content has become much more affordable in the last few years. Companies like Renderforest make the creation of videos easy. Using video to showcase information in a new, exciting way is sure to interest and delight your audience. Pick up a camera, start filming, and watch your engagement levels increase. It’s time to make video a key part of your marketing strategy.

Michael Jennings

Micheal wrote his first article for Digitaledge.org in 2015 and now calls himself a “tech cupid.” Proud owner of a weird collection of cocktail ingredients and rings, along with a fascination for AI and algorithms. He loves to write about devices that make our life easier and occasionally about movies. “Would love to witness the Zombie Apocalypse before I die.”- Michael

Related Posts

How To Safely Share Your Internet Connection? Explained

Nov 29, 2023

What Is The Difference Between Wi-Fi And Broadband? [2024 Guide]

Nov 29, 2023

What Is Wifi Optimisation? Explained 2024

Nov 29, 2023
Top Posts

27 1MoviesHD Alternatives – Top Free Options That Work in 2023

Aug 7, 2023

17 TheWatchSeries Alternatives in 2023[100% Working]

Aug 6, 2023

12 Zooqle Alternative Torrent Sites That Work In 2023

Aug 6, 2023

Is TVMuse Working? 100% Working TVMuse Alternatives And Mirror Sites In 2023

Aug 4, 2023

SockShare – Is it Working? 22 Best Alternatives in 2023

Aug 4, 2023

23 Rainierland Alternatives in 2023 [ Sites For Free Movies]

Aug 3, 2023

15 Cucirca Alternatives For Online Movies in 2023

Aug 3, 2023
About Us

Digital Edge is the freshest voice in the field of technology and digital media. Our editorial staff is really passionate in their efforts to curate the latest technological breakthroughs in new and emerging technologies from all over the world to help businesses, IT professionals and consumers to stay abreast with all the latest developments.

We pride ourselves in providing quality content from reputed authors and bloggers as well as from passionate observers like you! If you have a unique voice that you would like to unleash on the rest of the world, then please let us know! Our editors go over everything with a fine tooth comb as a result of which any proverbial cracks are paper-thin from which no inaccuracies ever seep through! However, if there is anything you do not agree with or if you want to comment on the swell job that we are doing, feel free to reach out to us as well. We love hearing from you!

Most Popular

10 Powerful Instagram Marketing Tips

Jan 27, 2019

The Positive Impact Of Social Media On SEO

Feb 28, 2019

Here’s Everything You Need to Know About Netgear Router Login

Apr 5, 2019
Our Picks

How To Activate Fundingpronto.com Card? [Step-By-Step Guide In 2023]

Dec 2, 2023

How To Activate Bndnationsbenefits.com Card? [Step-By-Step Guide In 2023]

Dec 2, 2023

How To Activate BankOfAmerica.com Card? [Step-By-Step Guide In 2023]

Dec 2, 2023
Facebook X (Twitter)
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us

Type above and press Enter to search. Press Esc to cancel.