We may at times look at the term Digital Marketing and think that we know what it implies. Yes, most people find it a daunting task when it comes to practically executing it. The point here is very clear – we actually don’t understand the types we may be discussing about. In this post we give you an opportunity to analyse some of them and see where they suit in your marketing plans.
Without wasting time, let’s define digital marketing simply as marketing activities deployed on digital devices. Sites such as https://adsy.com provide a precise definition of digital marketing. While online marketing activities are included here, it is also important to note that it allows for offline marketing activities as well. This is not a bad idea considering that it will be a serious offence completely separating internet marketing from the rest of digital marketing practices.
In order to help you understand what digital involves, let’s take a look at some of the digital marketing types below. At the end of this list, you should be able to figure out which types to add to your digital marketing strategy.
1. SMM – (social media marketing)
Attributing to the strong emphasis the Social Ms puts social media marketing, it gives us the reason to begin right from there. Well, this is a well-fought for position and there is no way we can dispute it.
So what does Social Media Marketing involve? It is simply the act of promoting a service or product on websites and social media networks. This implies that everyone engaging and sharing critical information regarding their products or services with fans, followers, competitors or partners make up part of digital marketing. In the actual sense, SMM is a deliberate utilization of social media communications to promote a product or brand
2. CM – Content Marketing
The technique of using important info and storytelling to enhance awareness of a certain brand while targeting your audience to increase revenue is actually what is referred to as Content Marketing (CM). Going by the information found in sites like the one above, you will realize that CM’s main objective is to develop a mutual understanding with your target audience and turning them into your associates as opposed to being promoters. The fact that CM depends mostly on content creation and distribution, it is hard to completely detach it from other content distribution-oriented digital marketing practices.
3. SEO (Search Engine Optimization)
SEO involves content or website optimization for increased visibility in SE (search engines) such as Google. Whenever a search query is sent, SEs will choose the sites to display basing on the keyphrases (keywords) referred to on the site as well as the links redirecting to that particular website. Here, SEO must be able to apply appropriate keywords in the targeted site or content and attain links to the content or website as well.
While there might be a wide range of strategies to help you optimize your website for SE, it is good to note that Google does not accept all and considers others as of low quality. Using sham methods to optimize your content or website exposes you to Google’s wrath. There seem to be a strong relationship between SMM, SEO and Content marketing. This is due to the idea that SEO and Social media networks provide ideal channels for content distribution.
4. SEM (Search Engine Marketing)
As opposed to SEO, whose main objective is to attain free traffic from SEs (search engines), SEM is mostly concerned with the paid traffic gained from this very SEs. Google Adwords is a perfect example of search engine marketing and it explains why Google is the most popular SE.
Here, marketers are normally required to remit an agreed amount of money to SE for displaying a promotional message in a number of places in search engine results basing on the stated phrases (keywords). It is actually another kind of PPC (Pay-Per-Click) mode of advertising.
5. PPC (Pay-Per-Click Advertising)
Just like SEM, there are various types of PPC advertising that depict the marketing strategies involving paying for every link click to a site. In addition to SEs, social media networks have also embraced the idea of PPC advertising. The ads will then be displayed in targeted social media audience’s feeds.
One important thing you must know is that separating most of these activities is not easy. This is because the existing lines within the wide range of digital marketing are usually unclear. The list is long and what you need to understand is that picking the right type of content marketing for your case is key. You can find more info by visiting the above link.
