• Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

How to Activate Hulu.com in 2023?

Sep 26, 2023

How To Activate Moviesanywhere.com in 2023?

Sep 26, 2023

How To Activate tcm.com In 2023? [2023 Guide]

Sep 26, 2023
Facebook X (Twitter) Instagram
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us
Facebook X (Twitter)
Digital Edge
  • Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto
Digital Edge
Home»Marketing»Ways Your Company Culture Strengthens Your Marketing
Marketing

Ways Your Company Culture Strengthens Your Marketing

Michael JenningsBy Michael JenningsSep 7, 2018Updated:Sep 8, 2018No Comments3 Mins Read

These days, companies are quickly judged on their actions and results. Consumers don’t really care what a company might intend, they want to know what it’s actually doing to get there, and what it stands for before they support it. A company with a strong culture centered on innovation and their employees is far likely to be supported by consumers than one that is more corporate focused and self-centered.

According to the Edelman Earned brand study conducted in 2017, nearly a third of consumers stated that they make purchasing decisions based on their belief system more often than they did even just three years ago. Some two-thirds of Millennials fall in this category, saying they’re willing to switch brands or go as far as boycotting a brand if it doesn’t follow their own ideology.

Think about Google, why is it consistently being praised for its culture? It’s one that promotes happiness in the workplace and gets employees excited about going to work there. In fact, Google even has its own “happiness officer.” The company knows what they’re doing, as happy employees tend to be healthier employees, taking fewer sick days, as multiple research has shown. They also tend to be more motivated to be there, more productive and more creative.

Companies with happier employees have been found to outpace their competition by 20%, likely because:

  • Consumers tend to trust them more, believing in their brand
  • Employees truly want to be at work, and are motivated to do what’s best for the company
  • Absenteeism is low, productivity is high and lots of creative ideas get floated around

So how can you create a strong company culture that promotes happiness within as well as a better brand image?

Contents hide
1 Talk to Your Employees
2 Offer Extra Perks
3 Stronger Corporate Culture = Stronger Brand Image

Talk to Your Employees

The first step to strengthening company culture is to speak with your employees to find out what they truly value. Ask questions to discover what aspects of current company culture mean the most and which can be improved, as well as requesting suggestions for how to achieve that. Implement follow-up through brief weekly check-ins, perhaps using some type of instant-messaging program to gather employee sentiments and ideas.

Offer Extra Perks

Creating a stronger culture by keeping employees happy may be easier than you think. Companies like

Google and Facebook provide lots of extra perks, but they don’t have to take a huge chunk out of profits. One of the most popular perks among employees is some type of food program that helps to make their lives healthier and happier. A study in 2015 found that the “key to happiness” among company culture was free snacks, and that it may even lure more employees to companies too, with nearly half of respondents noting that if they were looking for a new job, they’d weigh company perks like availability of snacks in their decision. Office snack delivery may even be one of the most convenient, inexpensive ways to help improve company culture. There are lots of other things you can do as well, such as contributing to employee fitness programs, providing travel stipends and paid time off for volunteering.

Stronger Corporate Culture = Stronger Brand Image

The stronger your corporate culture, the stronger your brand image, something to think about in every aspect of the company, when speeches are made, seminars are conducted, or simply when writing a newsletter to customers. It helps to create a more authentic, transparent aura that’s essential for a good reputation, ultimately improving marketing and the company’s bottom line.

Michael Jennings

Micheal wrote his first article for Digitaledge.org in 2015 and now calls himself a “tech cupid.” Proud owner of a weird collection of cocktail ingredients and rings, along with a fascination for AI and algorithms. He loves to write about devices that make our life easier and occasionally about movies. “Would love to witness the Zombie Apocalypse before I die.”- Michael

Related Posts

Top Email Marketing Trends and How to Succeed with this Marketing Tool

Aug 21, 2023

10 Proven Strategies To Maximize Affiliate Marketing Revenue

Aug 14, 2023

What is an Interactive Web Design And Do You Need One

Jun 6, 2023
Top Posts

27 1MoviesHD Alternatives – Top Free Options That Work in 2023

Aug 7, 2023

17 TheWatchSeries Alternatives in 2023[100% Working]

Aug 6, 2023

12 Zooqle Alternative Torrent Sites That Work In 2023

Aug 6, 2023

Is TVMuse Working? 100% Working TVMuse Alternatives And Mirror Sites In 2023

Aug 4, 2023

SockShare – Is it Working? 22 Best Alternatives in 2023

Aug 4, 2023

23 Rainierland Alternatives in 2023 [ Sites For Free Movies]

Aug 3, 2023

15 Cucirca Alternatives For Online Movies in 2023

Aug 3, 2023
About Us

Digital Edge is the freshest voice in the field of technology and digital media. Our editorial staff is really passionate in their efforts to curate the latest technological breakthroughs in new and emerging technologies from all over the world to help businesses, IT professionals and consumers to stay abreast with all the latest developments.

We pride ourselves in providing quality content from reputed authors and bloggers as well as from passionate observers like you! If you have a unique voice that you would like to unleash on the rest of the world, then please let us know! Our editors go over everything with a fine tooth comb as a result of which any proverbial cracks are paper-thin from which no inaccuracies ever seep through! However, if there is anything you do not agree with or if you want to comment on the swell job that we are doing, feel free to reach out to us as well. We love hearing from you!

Most Popular

How Technology Can Help Improve Rental Property Business

Nov 17, 2018

iSkySoft iPhone Data Eraser — The Easiest, Effective and Secure Way To Permanently Erase Data From iPhone

Dec 7, 2018

Reasons Why Restaurant Owners Need An App

Jan 9, 2019
Our Picks

How to Activate Hulu.com in 2023?

Sep 26, 2023

How To Activate Moviesanywhere.com in 2023?

Sep 26, 2023

How To Activate tcm.com In 2023? [2023 Guide]

Sep 26, 2023
Facebook X (Twitter)
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us

Type above and press Enter to search. Press Esc to cancel.