• Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

Rеasons Why Givе Gift Cards Instеad of Monеy

Dec 10, 2023

How Much Does a Remote Online Notary Charge in Texas?

Dec 10, 2023

How To Activate WellsFargo.com Card? [Step-By-Step Guide In 2023]

Dec 9, 2023
Facebook X (Twitter) Instagram
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us
Facebook X (Twitter) Pinterest
Digital Edge
  • Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto
Digital Edge
Home»Social Media»What The Future Of Social Media Marketing Will Look Like In 2018
Social Media

What The Future Of Social Media Marketing Will Look Like In 2018

Michael JenningsBy Michael JenningsOct 4, 2017Updated:Oct 9, 2017No Comments3 Mins Read

Social media has become the internet for many users as giants like Facebook add marketplaces and job boards while eBay adds content and communities. Social media marketing itself has to change to keep up with these trends, even as users abandon various platforms and shift in how they use these sites. What will the future of social media marketing look like in 2018?

Royalty Free Photo

Contents hide
1 Social Media Logins and Big Data
2 Data Mining of Social Media Websites
3 Here Today, Gone Tomorrow Marketing
4 Chatbots, Social Media and the Blurring of Borders

Social Media Logins and Big Data

Social media logins for business websites are attractive to small businesses since it eliminates the need to beg users to set up accounts while providing more than two hundred unique data points for each logged in person.

Data Mining of Social Media Websites

Data mining tools use algorithms to identify the people shaping the brand’s reputation online. Social intelligence tools are being developed to mine the masses of real-world data on sites like Reddit, Facebook, and LinkedIn to tell companies what their customers really feel about the product or service level. For example, the first social intelligence tool to have full access to Reddit premiered in 2017, and we should expect other industry leaders to gain similar access to Reddit and apply the same data mining algorithms to other social media platforms.

Here Today, Gone Tomorrow Marketing

Forget the effort of crafting evergreen content. Ephemeral content is the hot new thing in online marketing and it has been driven by Snapchat. The very definition of a viral trend is one that breaks out, spreads quickly, and then dies down. Ephemeral content is designed to tap into that trend. It consists of images, videos, infographics, and short segments that last, at most, 24 hours before disappearing. The benefits of this approach include creating a sense of urgency to go see it, never having to update the content, and being able to quickly engage in A/B testing of many marketing messages in a short period of time. It is also ideally suited for platforms like Snapchat, a site that is home to a large proportion of Generation Z. Work with companies like Snap Agency to create ephemeral content that succeeds in delivering its message in the short time it is available.

Chatbots, Social Media and the Blurring of Borders

WeChat is a chat site aimed at the Asian market. It saw a massive influx of chatbots to help customers sell products, buy the item they want, and select service providers. This helped turn the chat service into a full-fledged social media site. The West is seeing chatbots appearing on business websites to help people select the right product for them and they are prone to pushing people to post on social media about their latest purchase. The next step is the integration of chatbots on social media sites themselves. Forget hiring an intern to monitor the company’s Facebook page for negative comments; design a chatbot to respond immediately to requests for information or engage people in conversations.

These social media trends are sure to transform how we approach social media marketing in the coming year. Being on top of changes will allow you to stay ahead of the curve and implement strategies that will have durable effects.

Michael Jennings

Micheal wrote his first article for Digitaledge.org in 2015 and now calls himself a “tech cupid.” Proud owner of a weird collection of cocktail ingredients and rings, along with a fascination for AI and algorithms. He loves to write about devices that make our life easier and occasionally about movies. “Would love to witness the Zombie Apocalypse before I die.”- Michael

Related Posts

TikTok Influencers Are Taking Over The Digital Space  

Nov 29, 2023

The Art of Vlogging: Sharing Your Life Through Video

Nov 8, 2023

Why Convert A GIF To Video For Social Media?

Nov 3, 2023
Top Posts

27 1MoviesHD Alternatives – Top Free Options That Work in 2023

Aug 7, 2023

17 TheWatchSeries Alternatives in 2023[100% Working]

Aug 6, 2023

12 Zooqle Alternative Torrent Sites That Work In 2023

Aug 6, 2023

Is TVMuse Working? 100% Working TVMuse Alternatives And Mirror Sites In 2023

Aug 4, 2023

SockShare – Is it Working? 22 Best Alternatives in 2023

Aug 4, 2023

23 Rainierland Alternatives in 2023 [ Sites For Free Movies]

Aug 3, 2023

15 Cucirca Alternatives For Online Movies in 2023

Aug 3, 2023
About Us

Digital Edge is the freshest voice in the field of technology and digital media. Our editorial staff is really passionate in their efforts to curate the latest technological breakthroughs in new and emerging technologies from all over the world to help businesses, IT professionals and consumers to stay abreast with all the latest developments.

We pride ourselves in providing quality content from reputed authors and bloggers as well as from passionate observers like you! If you have a unique voice that you would like to unleash on the rest of the world, then please let us know! Our editors go over everything with a fine tooth comb as a result of which any proverbial cracks are paper-thin from which no inaccuracies ever seep through! However, if there is anything you do not agree with or if you want to comment on the swell job that we are doing, feel free to reach out to us as well. We love hearing from you!

Most Popular

How To Choose A Professional SEO Company

Jun 14, 2019

What Will The Next Generation Of Gamblers Be Interested In?

Jul 4, 2019

Accent AI 2.0 Gets Advanced Recognition Technology With The Update Of Luminar 3.1.0

Jul 26, 2019
Our Picks

Rеasons Why Givе Gift Cards Instеad of Monеy

Dec 10, 2023

How Much Does a Remote Online Notary Charge in Texas?

Dec 10, 2023

How To Activate WellsFargo.com Card? [Step-By-Step Guide In 2023]

Dec 9, 2023
Facebook X (Twitter)
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us

Type above and press Enter to search. Press Esc to cancel.