Some people think that tech is harming creativity, but at the same time, there are clear examples of how it is helping it. One big way that tech has impacted our lives is through business collaboration. Big names have used tech as a way to bridge the gap between offerings, which has resulted in some major marketing opportunities.
Tech Helps to Foster Creative Ideas
Over the years, tech has helped to foster creative ideas. Take the collaboration between HBO Max and Duolingo for example. Duolingo launched a High Valyrian course to try and help people learn the fictional language in the show. The collaboration was a great way to engage fans of the show and brought tons of traffic to the app.
Tech has also helped to bring back original ideas in a new format, such as an old hit TV show being used as the basis for a new online game. For example, if you play Adventures Beyond Wonderland game variants online, you’ll notice that the idea is based on the classic Wheel of Fortune TV show.
Thanks to tech advancements, a range of new features have been added, including virtual bonus rounds and Magic Dice. Without technology, it wouldn’t be possible to explore unique ideas such as this, which help to make the game that bit more immersive.
When you break down examples like this, it’s not hard to see how technology can be used to facilitate the creation of new ideas while ensuring that original ideas are brought back and are aligned with the modern age.
Aiding the Artistic Process
Technology also allows people to automate certain parts of the creative process. Artists such as Sougwen Chung use AI to generate images and ideas, facilitating experimentation with different formats and media, AI can also be used in video editing and music creation.
As a lot of elements can now be automated, people now have the option of being able to create more in less time. This encourages people to be more creative while allowing more flexibility with new ideas.
Tech has also facilitated the creation of new forms of interactive art. This includes Virtual Reality and Augmented Reality. These mediums allow artists to engage with the art that they are creating in new ways, and they also offer people the chance to experience it differently. Advancements like this are helping to push the boundaries of what is possible while encouraging creative expression.
Even though some believe that generative art is taking unique ideas away from artists and creatives, this simply isn’t the case. It’s helping to pave the way for new ideas, which in turn, is leading to the creation of new tools. It’s a full cycle, as creativity aids the creation of technology, and technology aids creativity.
As a whole, creativity has helped businesses to form unique partnerships, and it has also allowed artists to be more flexible with the work they create. It’s able to cut down on the amount of time a creative process takes, and it has also helped people to experience works of art in new and unique ways.
Tech and creativity go more hand-in-hand than ever, and this is helping to ensure that unique ideas are embraced, and brought to life easier than ever.
