FORM has announced the launch of its Smart Swim 2 PRO goggles on July 21, 2025, out of Vancouver, introducing the world’s first augmented reality swim goggles equipped with Corning’s Gorilla Glass 3 lenses.
This durability upgrade comes just days after the July 15 unveiling of heart-rate tracking and the digital-compass “SwimStraight” feature, designed to help swimmers hold true open-water lines.
With pricing and availability now confirmed for Canada, the rollout underscores why real-time in-goggle metrics are becoming indispensable for endurance athletes preparing for late-August fixtures.
National teams and juniors, including Cycling Canada’s UCI Junior Track Worlds roster, which was named on August 14, are part of the broader training landscape influenced by these tools.
FORM’s Breakthrough Launch of Smart Swim 2 PRO
The Smart Swim 2 PRO marks a defining moment in wearable technology for athletes who depend on precise metrics during training. By embedding Corning Gorilla Glass 3 into the lenses, FORM is not only boosting durability but also setting a precedent for how augmented reality can merge with endurance preparation.
The announcement on July 21 reflects months of anticipation among swimmers and triathletes who had been watching the brand’s mid-July technology reveal of SwimStraight and integrated heart-rate functionality.
This combination positions the goggles as more than just training eyewear, they are now performance-anchoring devices for elite and developing athletes.
The use of Corning’s Gorilla Glass 3 provides resistance against scratches and everyday wear that swimmers face in both pools and open water.
This technology, originally synonymous with smartphone displays, elevates trust in the lenses’ longevity, reassuring athletes that clarity and durability won’t be compromised by frequent training cycles.
Timing of the July Announcements
The proximity of FORM’s two announcements is strategic, with July 15 showcasing new digital-compass and heart-rate capabilities and July 21 delivering the PRO durability leap. This one-two rollout demonstrates how the company is deliberately layering innovation rather than overwhelming users with everything at once.
Athletes tracking both updates are given a chance to digest one advancement before the next. Coaches preparing training cycles leading into August national competitions now have clear product milestones to integrate into athlete routines, aligning hardware upgrades with competition calendars.
The SwimStraight compass uses a digital heading display to keep swimmers aligned in open water, mitigating zig-zagging that costs time and energy. Meanwhile, heart-rate tracking brings biofeedback directly into view, letting athletes adjust pacing mid-session without needing to surface or glance at wristwear.
Canadian Market Pricing and Availability
Canadian athletes and clubs are a central focus of FORM’s latest rollout, with clear details on pricing and distribution making the July 21 announcement critical for domestic endurance circles.
Availability across Canadian channels signals FORM’s confidence in local adoption, especially given Vancouver’s positioning as both headquarters and a high-performance training environment.
By prioritizing availability in Canada, FORM ensures that its domestic base has early access before global expansion. This fosters loyalty within a homegrown athlete community and cements Canada as the proving ground for global endurance technology adoption.
Ontario’s Expanding Role in Competitive Swimming Technology
Ontario is emerging as a central hub for integrating advanced swimming technologies into elite performance pathways. The province not only hosts Swimming Canada’s headquarters in Ottawa, affirming its importance in national infrastructure, but also provides a training environment where AR-enabled feedback can directly enhance athlete outcomes.
From Burlington’s Ella Jansen at the High Performance Centre, Toronto to elite competitor Trevor Findlay and training networks like the High Performance Centre, Ottawa, swimmers across Ontario stand to benefit from in-goggle pacing and stroke economy tools that translate directly into provincial, national, and international competition readiness.
The rollout of FORM’s AR-enabled goggles could reshape how Ontario-based athletes train and compete by embedding real-time, in-goggle coaching into daily sessions. Athletes such as Ella Jansen and Trevor Findlay gain an edge through instant feedback loops, ensuring efficient stroke mechanics and improved endurance pacing.
Training hubs like Toronto’s and Ottawa’s High Performance Centres reinforce the province’s leadership, making Ontario a proving ground for the intersection of tech innovation and competitive swimming development at every level.
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National Teams and August Fixtures
National federations and junior athletes are central beneficiaries of this timing. With major fixtures set for late August, including Cycling Canada’s UCI Junior Track Worlds roster announcement on August 14, the integration of these goggles into training regimens has immediate relevance.
These events demand peak physical readiness, and the in-goggle metrics promise a measurable competitive advantage in the run-up to competition.
The late-August calendar represents a crunch point for endurance athletes. Integrating tools like heart-rate visibility and compass guidance ensures that swimmers and triathletes are not only fit but also strategically prepared, maximizing the translation of training effort into race-day execution.
Real-Time Metrics as Competitive Currency
The adoption of real-time in-goggle data has transformed how athletes understand their bodies and environments during training.
Unlike retrospective analytics from watches or chest straps, the immediacy of FORM’s system places actionable insights directly in front of swimmers. This immediacy acts as a feedback loop, reinforcing positive pacing behaviors and correcting inefficiencies instantly rather than after a workout is over.
Stroke economy, the efficiency with which energy is translated into propulsion, becomes visible and adjustable mid-session when metrics are directly in the athlete’s line of sight. This reduces wasted energy and enables consistent pacing during high-intensity or endurance-specific sessions.
Coach’s Sidebar: Training Efficiency
For coaches overseeing triathletes and open-water swimmers, the SwimStraight compass and heart-rate feedback are invaluable in aligning training with tactical outcomes.
Coaches can now structure sessions knowing that athletes will receive autonomous guidance during unsupervised swims. This creates continuity between coached pool sessions and independent open-water training.
Triathletes targeting Atlantic open-water conditions stand to benefit most, as SwimStraight’s compass aids in holding a line across waves and currents, while heart-rate feedback ensures controlled pacing through variable environments.
Vancouver as FORM’s Innovation Hub
Vancouver continues to emerge as a nexus of endurance sport innovation, with FORM’s headquarters leveraging the city’s culture of outdoor training and global connectivity.
The July 21 launch underscores how Vancouver-based companies are contributing to both domestic and international endurance sport ecosystems by merging technological expertise with local athletic traditions.
By originating in Vancouver, FORM demonstrates how Canadian innovation can set global benchmarks. The Smart Swim 2 PRO is as much a showcase of regional ingenuity as it is a universal tool for endurance athletes worldwide.
Endurance Sport Technology Trends
The Smart Swim 2 PRO is part of a broader trend where endurance sports are integrating AR, wearables, and real-time analytics to drive performance.
This trajectory indicates that data will continue to become more embedded into the athlete’s environment rather than remaining external and post-session.
Augmented reality applications in endurance sports extend beyond swimming, with cycling and running already experimenting with heads-up displays. FORM’s adoption positions the company as an early leader in normalizing AR within aquatic training.
Building Athlete Trust Through Durability
Durability is a recurring concern for athletes who train daily, and FORM’s use of Gorilla Glass 3 tackles this head-on. Trust in the resilience of lenses ensures that athletes are more willing to adopt the technology long term, knowing that investment is safeguarded against the rigors of constant use.
Swim clubs and triathlon teams are more likely to adopt gear that can endure shared use among multiple athletes. Gorilla Glass 3 therefore not only enhances individual trust but also encourages institutional purchases.
Implications for Junior Development
With Canada’s juniors preparing for significant competitions in August, integrating cutting-edge technology into training represents an investment in future competitiveness. Young athletes benefit from learning how to interpret and respond to real-time data early in their careers, embedding analytics into their training DNA.
Exposure to real-time biofeedback at formative stages of development prepares juniors for elite competition environments where data-driven decisions are the norm. This closes the gap between development pathways and senior national team practices.
Outlook for Global Endurance Communities
While FORM’s launch is anchored in Canada, the implications are global. Endurance communities across Europe, Asia, and the Americas stand to benefit from these innovations, with Canada providing a model for integration.
Global demand will be shaped by how effectively Canadian athletes validate the goggles’ utility in upcoming competition windows.
As the Smart Swim 2 PRO finds traction in Canada, its credibility will drive adoption internationally. Early successes among Canadian national teams and juniors may position FORM as a global authority in AR-enhanced endurance gear.
