The online gambling world moves fast. Players want more than spinning reels and betting lines. They want an experience. Soft2Bet figured this out early and built a platform that treats players like gamers, not just gamblers.
Founded in 2016 by Uri Poliavich, Soft2Bet started as a small operation in a crowded market. The company grew into a platform provider that now holds 19 licenses across 11 jurisdictions. Their secret? They stopped thinking about online casinos and started thinking about entertainment.
What Makes Soft2Bet Different from Other iGaming Platforms?
Most platform providers focus on the basics: games, payments, and compliance. Soft2Bet does these things, but they added something the industry was missing. In 2023, they launched MEGA (Motivational Engineering Gaming Application), and the numbers tell the story.
Operators using MEGA saw real changes:
- Screen time jumped 400%
- Net Gaming Revenue rose 65%
- Deposit amounts increased 50%
- Average revenue per user climbed 45%
- Player retention improved 176%
These results caught attention. In early 2026, MEGA won Product Launch of the Year at the Global Gaming Awards EMEA.
The platform also took Innovation in Casino Entertainment at the SBC Awards 2026. Soft2Bet collected three major awards at the Global Gaming Awards EMEA, including Platform Provider of the Year.
How Soft2Bet’s MEGA Platform Works?
Think about your favorite mobile game. You complete missions, unlock rewards, level up your character, and collect items. MEGA brings this structure to casino gaming.
The platform integrates through a single API. Operators can customize missions, rewards, progression systems, and seasonal events. Players don’t just gamble—they work toward goals, complete challenges, and build their profiles.
MEGA segments players based on behavior and preferences. A high roller gets different missions than a casual player. Someone who prefers slots sees different challenges than a sports bettor. The system adapts in real time.
Key Features That Drive Results
Numbered List: How MEGA Creates Engagement
- Mission-Based Gameplay – Players complete tasks to earn rewards, creating a sense of achievement beyond winning money
- Seasonal Events – Time-limited challenges keep the experience fresh and give players reasons to return
- Character Customization – Players choose avatars, unlock skins, and personalize their accounts
- Transparent Progression – Clear goals and visible progress tracks motivate continued play
- Compliance-First Design – All features meet regulatory requirements in licensed markets
The system runs on microservices architecture with 99.99% uptime. It supports 220 payment methods and operates in over 20 languages.
Soft2Bet’s Market Position and Growth
The company operates successful brands including Betinia, CampoBet, and ToonieBet. Betinia became the #1 app in local app stores in 2024, proving the platform works in competitive markets.
In March 2024, Soft2Bet opened new offices at The Quad Central in Malta. The modern space houses over 130 employees. Malta’s Minister for Economy attended the grand opening, showing the company’s standing in the industry.
Soft2Bet announced US expansion plans in March 2026. They plan to launch operations this summer, bringing MEGA to American operators and players. The company secured approval from Ontario’s Alcohol and Gaming Commission in 2024, establishing a foothold in North America.
What Operators Get with Soft2Bet?
Bulleted List: Platform Capabilities
- Complete turnkey solution covering casino, sportsbook, and payment processing
- 1 million+ live betting events across sports and esports
- 14,000+ games from top providers integrated into one platform
- Full regulatory support for licensed markets in Europe, North America, and Latin America
- Managed services including customer support, fraud detection, and risk management
- Real-time analytics powered by AWS infrastructure
- Mobile-first design optimized for iOS and Android
The Industry Recognition Keeps Coming
Beyond the Global Gaming Awards, Soft2Bet earned recognition from EGR, SBC, and other industry leaders. Uri Poliavich won Executive of the Year. The company landed 12 nominations at the EGR Operator Awards 2026.
These awards matter because they come from industry peers. They confirm that Soft2Bet’s approach works in real markets with real competition.
What This Means for the iGaming Future
Soft2Bet proved that gamification isn’t a marketing trick. When you build it into the core platform, it changes how people interact with online gambling.
The company’s focus on compliance shows they understand regulated markets. You can’t succeed long-term by cutting corners. Soft2Bet built systems that meet strict requirements while still delivering engaging experiences.
Their expansion into the US signals confidence in their product. American markets have high standards and tough competition. Soft2Bet enters with proven technology and measurable results.
The Bottom Line
Soft2Bet changed the conversation in iGaming. They moved the industry from basic gambling platforms to entertainment systems that keep players engaged. The numbers back up their approach, and the awards confirm that the market noticed.
For operators looking for a platform that does more than process bets, Soft2Bet offers a complete solution. For players tired of the same old casino experience, brands using MEGA deliver something different.
The company’s growth from startup to award-winning platform provider took nine years. Their next chapter in the US market starts soon.
If their track record means anything, they’ll bring the same focus on engagement, compliance, and results that worked everywhere else.
