Have you ever noticed that the games featured on your account homepage get more appealing over time? One day you start with simple fruit slots, and the next your screen is packed with high volatility bonus games, or perhaps crash games, or live dealer tables perfectly suited to your taste.
Coincidence?
Not at all. It’s data at work.
Sweepstakes casinos use sophisticated personalization technology to analyze what you like and predict what you’re most likely to play next.
In contrast to classic online casinos, sweepstake sites compete in the social gaming market, where user engagement is more important than the value of isolated transactions.
As resources like Sweepspulse mention: The longer you are entertained, the more likely sweeps casinos will succeed. Here’s how they guess your next preferred game.
1. It All Starts with Your First Spins
From the time you register, your account is tracked for behavioral data. This isn’t Big Brother watching. This just means the system is noting things like:
- Which games you lean towards
- How long you play for
- What times of day you play
- Whether you tend toward slots, table games, or variety games
- How frequently you take up bonus offers or deals
Your first few plays are particularly influential. Should you immediately dive into high volatility Megaways slots, you’re tagged as a high feature user. Take up blackjack, and you’re branded as strategy-oriented.
Even minor habits, like scrolling past certain game tiles or clicking on certain themes like fantasy or adventure, help build up a picture of your habits.
2. Computer Models Break Down Your Profile
As the data piles up, sweepstakes casinos use computer learning to study your account. These systems not only study your choices, but compare them to millions of other players.
If other players with similar habits drifted from low volatility slots into more high-risk games, you’ll see those games appearing too.
This is called collaborative filtering, and it’s how Netflix or Amazon works. If players like you enjoyed a certain style of game, chances are you will too.
The more you play, the better the software gets.
3. Game Details Matter
Every different game in the casino keeps data on:
- How volatile it is
- What the odds of winning are
- Its theme
- How often bonuses come up
- How the game works
- Who made the game
- The graphics
- The music
The more copies of similarly detailed games you play, the more the system thinks it’s a pattern, not just chance.
If you play games about Egypt often, you’re not just randomly handed games involving free spins and exploding wilds from any old game-maker.
You’re given similarly-themed games, even from different studios. If you play crashes for the adrenaline rush, expect more new games that aim for the same feeling of speed.
4. Dynamic User Profiles
Modern systems don’t lock you into an identity. If, for example, you suddenly start trying table games, you’ll soon see offers and suggestions for live blackjack tournaments, new baccarat tables, promotions for all live games, strategy-heavy table games.
This dynamism keeps the experience evolving and means you’re not constantly bombarded with images of the same old games that you may now have lost interest in.
5. Incentive Tailoring
Aside from pushing games, casinos also analyze:
- How frequently you sign in
- When you sign out
- Which bonuses you prefer
- How you respond to free Sweeps Coins
6. Testing and Retesting
The system is constantly checking to see what works best. Some players get shown one layout of games or promotions, while others get another. The system then watches to see which group ends up with:
- More clicks
- Longer sessions
- Better engagement with newer games
If you’re similar to players who respond well to a certain game or advertisement, that’s the one you get.
7. Curbing the Intensity
While the suggestions make for a more exciting game, reputable sites also build in failsafes to ensuring you’re having fun.
An unusual burst of activity, playing many rounds without a break, or flitting rapidly between different games can trigger a system notice advising you to quit or slow down.
Just as the software excites your interest, it’s used to safeguard your play.
8. Winning the Perfect Moment
You might notice that new games tend to be shown to you when they are first released. This is because the computer checks which of the game’s features are similar to your favorite playstyles. If they share common elements, the game is rumored to be a hit with you.
If they don’t, you may never see word of the game.
This ensures you’re not overwhelmed by lots of new games, but only ones that are likely to pique your interest.
How This Benefits The Players?
Sweepstakes casinos predict your tastes to successfully introduce you to more games you would like to play. This does not aim to help you spend more but rather to find what excites you more quickly and easily.
The underlying principles are similar to how:
- YouTube suggests videos
- Spotify builds playlists
- Amazon recommends products
While you walk around a store or visit any website, the staff use years of observation to predict what insignificant product or experience could transform your day. Same applies to sweeps casinos.
The Takeaway
The more games you play, the better the system becomes at predicting what you will love.
This is why exploration rewards open-minded players with an ever-widening world of games tailored to them. Casinos predict more precisely what you’re in the mood for.
The more you collaborate, the more expansive the catalog of games the system has to draw from. It’s better equipped to guess what you might want to play next.
