Almost any online casino marketing strategy will include bonuses. It is a tried and tested approach that players find appealing. However, online gambling sites are businesses for profit, and they aren’t just handing out money for free. So, terms and conditions for these promotions are filled with caveats that dictate how the bonus can be used, and how to convert freebies into withdrawable cash.
This is where most casino marketing ideas get tested. Also, operators use their creativity to turn bonuses into mutually beneficial agreements for them and players. Let’s see what are some of the most innovative casino advertising strategies.
Gamified Promos
As you know almost any online casino uses free spins as a part of their welcome offer. If you look at 20betcasino you’ll see that free spins are used as both a welcome bonus and an ongoing weekly promo. So, you might wonder how exactly these free spins work, after all a spin has a value based on the bet size, and it can be between 10 cents and 100 dollars or more. Payouts on spins are also determined based on bet size. Well, the answer is that it doesn’t matter. Because this is a gamified promotion.
The way these free spins work is that anything you win is regarded as bonus cash, and it’s not withdrawable. So it will be added to your bonus account and then you need to wager that bonus a certain number of times before you become eligible for withdrawal.
What’s more, the terms will usually dictate that wagering requirements need to be met by playing slots. In games like blackjack and roulette the house edge is significantly lower, so only 10% of the money wagered on those games will count towards meeting wagering requirements.
Tournaments
These are great marketing strategies for casinos who want to boost the authority of their sites. Tournaments boost the user activity on the website in a way that looks natural. The idea is to have a tournament that lasts for 2 or 3 hours. Of course, no one is required to play for that long to win.
The idea is to have a set budget that you need to use to get the best score possible. What’s more, users get as many retries as they want, and they can even hit the jackpot. In other words, players can enjoy the rush of gambling without spending a dime, when they play in these tournaments. Again, they don’t win any money, the players with the best score will again receive bonus cash or free spins.
100% Cashback Welcome Offer
If you read casino review websites you likely come across the cashback offers. In essence, they make players feel more confident and less stressed about losing. Still, certain casino marketing strategies go all in when it comes to cashback and offer full refunds. The reason this casino marketing strategy is so successful is that high-volume cashbacks are less likely. If only deposit $20 and lose everything then you get $20 back and there’s no harm done. However, if you deposit $500 it’s extremely unlikely that you’ll lose all of it.
The cashback bonus only applies to losses, so whenever you win you reduce the cashback amount. What’s more, cashback is credited to a bonus account which means it isn’t withdrawable, it still needs to be spent on gambling.
Social Media Giveaways
Social media casino marketing strategy is way more effective if it has a human element to it. Meaning if legitimate users share and recommend operators other gamblers will be more interested in checking them out. So, instead of paying to marketing agencies, casinos use the opportunity to reward loyal users. The idea is to have a giveaway where those who recommend casinos on popular social networks:
- X (Twitter)
- Tik Tok
Since these are weekly giveaways, people will constantly share links on their profiles which again boosts the relevance and user engagement on the site. Doing digital marketing for casinos is a never-ending job, so having ongoing giveaways is a perfect solution to tackle this challenge.
Personalized Offers
Online casino marketing strategy isn’t always about getting new users, it’s about boosting the customer retention rate or increasing brand loyalty. Thanks to cookies and other features that capture data, casinos create personalized offers for their players.
These include bonuses on their birthday, free spins/chips drops for their most played game, or other similar giveaways. Loyalty programs play a huge role in casino advertising as well. They incentivize continuous spending, which again sends a positive ranking signal and boosts the site’s legitimacy in search engine algorithms.
