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Home»Technology»Is Apple Still Winning the Smartphone War?
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Is Apple Still Winning the Smartphone War?

Michael JenningsBy Michael JenningsJan 2, 2024No Comments3 Mins Read

Is Apple Still Winning the Smartphone War?

The iPhone 15 and iPhone 15 Pro are Apple’s hottest products. The tech company dominated the smartphone space for years after releasing the original iPhone in 2007. However, Android devices continue to grow. With increasing numbers of alternatives available, will Apple be forced out of the spotlight?

Contents hide
1 Success from the Outset
2 The Gap Has Begun to Close
3 Is Apple Still Leading the Race?

Success from the Outset

Smartphones were almost inconceivable before Steve Jobs announced the first-generation iPhone at the unforgettable 2007 California keynote. The iPhone changed the game and would go on to become one of the most recognized electrical devices of all time.

Competitors have been working hard to keep up with Apple’s flagship product over the past 16 years. Android has come on leaps and bounds, with huge companies such as Samsung, Sony, and Google adopting this OS for their devices.

Samsung, in particular, has been innovating. It released the first-generation Z Fold device in 2019. The Fold series has been a big hit, and the Z Flip model has attracted a large fan base. Google continues to perform nicely with its Pixel line, and the likes of OPPO and Huawei keep putting out solid efforts.

The Gap Has Begun to Close

Android certainly has benefits over Apple’s OS. For starters, there is far more variety: consumers can choose from a host of top Android phones each year. In 2023, Apple offered just four models, and it’s the only mobile device brand to use iOS.

Android lets customers change their phone’s appearance to their heart’s content, offering unrivaled customization for the user. Apple has caught up somewhat, but Android remains miles ahead in this department. And several Android phones have been far more powerful than the iPhone.

In many ways, Apple and Android are equal. Mobile technology has developed to a point that some features that might once have been considered a luxury are now readily available on devices using either operating system. Mobile gaming is popular with many users, and both Android and Apple devices offer a great experience. 

Users can play a vast array of games on their phones, including top online casino slots. They’re not spoilt for choice when it comes to mobile-optimized online games. Read the Jackpot City review, and you’ll see that mobile compatibility is one of the casino’s key selling points. In the past, a native Android or Apple app would have been required, and often, Apple was faster at developing these; now, HTML 5 means the two are neck and neck.

Is Apple Still Leading the Race?

Despite Android’s strengths, the iPhone may still be the smartphone to own in 2024 and beyond. Returning to gaming, the iPhone 15 Pro and iPhone 15 Pro Max are extremely capable devices. Apple’s superior A17 Pro chip has made AAA games with console-like graphics available.

Is Apple Still Winning the Smartphone War?

Customization levels have also improved drastically, with Pro users now having several top widgets to choose from and an “Always-On” display setting.

The top Android phones and Apple’s flagship iPhone models all have their pros and cons. A lot boils down to which ecosystem you use and how familiar you are with the products. However, Apple is undoubtedly a winner with its iPhone 15 and iPhone 15 Pro models, as well as their simple design and incredible camera capabilities. 

And the iPhone continues to sell at an astonishing rate. In the United States of America, it maintains a 58% market share. Ultimately, it seems the iPhone remains the phone to beat, and Apple still takes the crown, even as we enter an exciting new year for tech.

Michael Jennings

    Michael wrote his first article for Digitaledge.org in 2015 and now calls himself a “tech cupid.” Proud owner of a weird collection of cocktail ingredients and rings, along with a fascination for AI and algorithms. He loves to write about devices that make our life easier and occasionally about movies. “Would love to witness the Zombie Apocalypse before I die.”- Michael

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