Mobile app development follows both general principles and unique features, depending on the specific product being created. The development process also varies based on the studio, as each company has its own workflow.
For instance, Implex utilizes a managed team service along with other approaches. However, regardless of these factors, there are several key stages that every application development process goes through.
Product Research And Plan
Before you start developing a product, you need to conduct an in-depth study of its target audience, market niche, and other factors so that the application turns out to be in demand and successful.
At this stage, a general picture of the product and a portrait of its target audience is created, competitors’ products are studied, the budget is determined, a team of developers is assembled, a development plan is drawn up, and promotion strategies are thought out.
Defining The Individual Features of The Application
This stage is closely related to the previous one. Here, the team moves from general questions specifically to defining the individual characteristics of the product. Here, the problems that the application will solve, its functions, design, unique function, and priority tasks are determined.
Creating an Application Framework
Having decided how the application will look and function, you can begin to form the application framework. The wireframe helps to form an idea of how the proposed ideas and functions of the application can be combined into a complete product.
Defining The Details of Backend Development
Based on the wireframe model of the application, developers determine the details and subtleties of building the server part of the product, which includes the program interface, data integration, notification system, and so on.
Creating And Testing The Application Prototype
After agreeing on the product wireframe, the developers create an interactive prototype of the application. This is the initial, raw version of the application, which allows you to evaluate the external and internal features of the product, identify shortcomings and errors, and try out new ideas.
The prototype must be tested. It is advisable to involve independent testers who will give an objective assessment of the product.
Developing The Final Version of The Product
Based on the prototype, the actual version of the app is created, including frontend and backend development. At this stage, the interface is developed that users will interact with when using the product.
Testing
A very important stage is testing the actual version before release. Tests help identify and fix bugs and refine the product so that it looks and works flawlessly.
Preparing For Release
The level of preparation for the release of the application directly affects its subsequent success. At this stage, you need to optimize the product: write a correct description, take screenshots or a promo video, launch a landing page, start an advertising campaign.
Official Release
When the product is fully tested and prepared for release, it can be released. It is important to remember that work on the application does not end after the release: it needs to be updated regularly, monitor user feedback, fix emerging problems, and improve in every possible way.
Distinctive Features of The Ideal Mobile Application
If you have your own business, you simply must create an application for it because it is one of the most effective ways to promote your personal brand. However, simply developing a mobile product is not enough. It is important that the audience likes it and that it benefits both you and your customers.
Unfortunately, there is no 100% formula for the success of an application, and much depends on individual factors. But there are several essential qualities that significantly increase the chances of a product’s success and make it worthy in the eyes of users. Let’s look at them:
Originality
As obvious as it may sound, no matter what area your business belongs to, you will definitely have a number of competitors and, consequently, competitive applications. Considering how the market is overflowing with similar products, users have come to value originality most of all.
Therefore, your main task is to study competitors’ applications and come up with how your product will differ from theirs and what its originality will be. This can be a unique appearance, innovative functions, an unusual format, and so on.
Convenience
Once the originality of your product has caught the attention of users and they have started using it, the main criterion for evaluation will be convenience. Even the most unique product can cause rejection if it is uncomfortable to work with.
The application should be made in such a way that users can intuitively perform all the necessary actions. For example, if you sell something through the application, the process of ordering and paying for the goods in it should be done in just a few clicks.
Interactivity
A mobile application is, first of all, an opportunity for constant communication between the business and the client. Therefore, it should be interesting and interactive, and not just be an advertising stand for your company. Examples of interactivity can be drawn from various well-known applications from around the world.
For example, the Sephora beauty salon chain gives users the opportunity to apply virtual makeup in the application before buying a product, and many clothing brand applications have virtual fitting rooms.
There are also ideas for gamification of the process. For example, there are fitness applications in which the process from the beginning to the end of the workout is indicated in the form of passing game levels. The essence of this approach is to arouse interest in working with the application.
Personalization
Another key feature of a business application is personalization. In other words, each user should feel that the application meets his needs and brings him benefits. One of the most obvious steps for this is a personalized feed (products, news, etc.).
Another effective method is personal discounts, promotions, bonuses, and coupons. All this gives the user a sense of brand loyalty, which means they will continue to use the product.
Wrapping It Up
Developing an ideal mobile application is a complex and multifaceted process that requires careful consideration of all stages, from the idea to the implementation of the finished product.
The main factors of success are understanding the needs of the target audience, flexibility in the development process, constant testing, and improvement of functionality.
We recommend paying attention to Implex, reach their website here https://implex.dev/, a company that provides a dedicated team for developing the best mobile applications.
