If you are thinking about starting a business, you may be unsure about the right path to take. E-commerce is becoming incredibly popular, but is it safer to stick with a more traditional store?
Below we are going to discuss some of the pros and cons of each so that you can determine what’s best for you.
Sound interesting? Then let’s get started!
Online Store Cons:
Shipping and Returns
In order for customers to receive their online orders you need to organize shipping. This can be an expensive and complicated process, especially when it comes to returns.
In most cases, it’s worth partnering with a courier service such as these couriers Atlanta. They offer same-day shipping for those who need to receive their items quickly and are known to be incredibly reliable.
Marketing
You can’t feel or smell products before purchasing them online. Customers have to rely on pictures and descriptions – something that makes securing sales difficult.
It’s also harder to stand out amongst the competition, as there are so many other e-commerce stores. You need to advertise your brand correctly and build up trust.
Online Store Pros:
Convenience and Variety
Online stores allow you to offer a broader selection of merchandise. Since you don’t have to display everything aesthetically on shelves, you can stock different designs and colors.
This also proves great for customers. They can find exactly what they need without running to multiple stores.
Affordability
Another benefit is that e-commerce stores can be affordable for both yourself and your customers. Shoppers can browse around for the cheapest options and you can offer free shipping and discounts throughout the year.
It also has lower operational costs. You could look into dropshipping or run things out of your own home, eliminating the need for rent completely.
Searching for a larger property to start an at-home business? You can find some great real estate advice here.
Traditional Store Cons:
Crowds and Accessibility
Browsing in traditional stores can be an overwhelming experience, especially during peak seasons when there are large crowds. Many people avoid leaving the house and turn to online shopping as it’s less stressful.
It can also be challenging for customers with mobility issues, Not all spaces accommodate disabilities.
Expenses
Traditional stores are expensive to maintain. Alongside hiring staff members, you need to pay rent and utilities. All of these add up and take a large portion of your profit.
Traditional Store Pros:
Personalized Assistance
Unlike ecommerce where communication can prove difficult, physical shops come with in-store employees who can directly assist customers. Reputation can be built quickly as they can answer questions and get instant feedback on your products.
Tangible Experience
As we mentioned above, you can’t touch or smell merchandise online. However, this is possible in a physical store. Customers can enjoy the products immediately and the number of returns is significantly reduced.
Final Words
As you can see from the above, both traditional and online stores have pros and cons. When deciding what’s best for you, it depends on your overall goals. It might be worth starting with a small online store and transitioning to a physical space later on as you grow and expand.
