For decades, businesses have chased profit margins, market share and bottom lines. But in today’s world, we are seeing a quiet shift–a realization that success isn’t just about what you earn but what you give back.
The world is hungry for meaning and connection, and companies ask themselves more profound questions: Why are we doing business like this? Are we helping anybody? And what legacy are we leaving behind?
One such company, Soft2Bet, led by talented CEO Uri Poliavich, is leaning into a new role–to be not just a leading firm in iGaming solutions but a force for good. By launching a Soft2Bet Foundation, Uri is answering a provoking question: What if the future of business is about giving back?
Glimpse into Soft2Bet
Soft2Bet is best known as a tech forward-thinking gaming company, but behind the scenes, the company is carving out a new path that brings impact, not just innovation.
The Soft2Bet Foundation is not a quick PR move either. It’s built with a long-term purpose to support sustainability and equality and create lasting change in underserved communities worldwide.
A few key focus areas include supporting vulnerable families with children, promoting health and wellness initiatives, bettering access to education and creating equal opportunities.
Environmental and sustainability issues are also within the scope of the Foundation’s advocacy for a more green and sustainable future. Donations are also made to animal shelters, wildlife protection programs and rescue centers.
One of the most notable causes that Soft2Bet brought to life was the founding of the Yael Foundation in 2020. A project founded by Uri and Yael Poliavich is dedicated to providing access to education within Jewish communities worldwide.
Eighty-five projects have received funding, including Sunday school, kindergartens and special needs programs across 37 countries. More than 13,500 children have been positively affected, and the number is growing daily.
With this bold modern vision of corporate responsibility, the Foundation hopes to form genuine partnerships with local companies and charities, working hand in hand to create a profound impact lasting decades. Soft2Bet is putting its core values into action and creating a better world for everybody.
Why More Companies Should Embrace a Charitable Mindset?
Consumers are looking for more than just products or services–right now, authenticity, trust and direction matter more than ever.
Studies have shown that customers are more willing to support brands that align with their values. Employees reported that they want to feel like their work contributes to something bigger and is not just about earning profit for their company.
That’s why programs like the Soft2Bet Foundation inspire more companies to follow. They show that business can be done for innovation and be a force for good at the same time. When companies lead with heart, they don’t just change their brand image–they become a part of a larger mission toward a more connected and human business landscape.
Main reasons why every business should allocate towards charitable causes:
- It builds trust and deeper loyalty with customers
- Boosts team morale and attracts purpose-driven talent
- Strengthens long-term brand equity and identity
- Encourages innovation rooted in real-world problems
- Makes success feel more fulfilling—for everyone involved
Charity On a Personal Level
There is something extraordinary about giving. It activates the part that craves connection and purpose. With charity, we can tap into the part of our being that values something bigger than ourselves. By donating money, time, or just showing your support, you ground yourself and see what is truly important.
So what can you take from all this? No need to have a lot of money to start making a difference. Whether you’re a small business, an entrepreneur or still an employee, there’s always a way to find purpose in your work life. Below are outlined top reasons as to why Americans give to charity.
Everybody can find a meaning in what they do, even if that means taking small steps. Soft2Bet Foundation is a reminder that success doesn’t have to come at the cost of compassion or care. These two fuel each other.
Start by asking the question: How can I use what I have to help others? You can start with volunteering, making small donations or just simply supporting companies that stand by the same values. It doesn’t have to be big to make a big difference.
