Innovation in iGaming and casual gaming often depends on access to financial resources, operational expertise, and industry knowledge.
Within this context, structured investment initiatives play a specific role by supporting companies and entrepreneurs who are developing products or services within the gaming ecosystem.
Soft2Bet Invest is an innovation-focused fund introduced in July 2024. The fund operates as a separate initiative from Soft2Bet’s platform products and services and is dedicated to supporting innovation within the iGaming and casual gaming sectors.
soft2bet-global.com is a global iGaming technology company delivering turnkey solutions for providers and products and services for online gaming and sports betting operators. The company operates as both a B2B supplier and a B2C operator. Soft2Bet was founded in 2016 by Uri Poliavich.
Purpose of Soft2Bet Invest
Soft2Bet Invest was created to provide financial and business support to entrepreneurs and companies seeking to elevate their ideas and operations within the iGaming and casual gaming sectors.
The fund is structured as a dedicated innovation initiative rather than as an extension of Soft2Bet’s platform development activities.
By establishing Soft2Bet Invest as a separate entity, the company distinguishes between its role as a technology provider and its role in supporting external innovation.
The primary purpose of Soft2Bet Invest includes:
- Providing financial support to selected companies
- Offering business support to entrepreneurs in gaming-related sectors
- Focusing on innovation within iGaming and casual gaming
These objectives define the scope of the fund’s activities.
Soft2Bet Invest: Strategic Role and Function
A key characteristic of Soft2Bet Invest is its dedicated focus, functioning independently from Soft2Bet’s platform products, including MEGA.
The fund operates as a specialized investment and support structure rather than a product, platform, or technology solution.
This autonomous positioning provides clarity regarding the role of Soft2Bet Invest within the broader Soft2Bet ecosystem.
Investment activities are managed as a standalone vertical, while platform development and gamification products follow their own strategic paths.
Soft2Bet Invest should therefore be understood as:
- An investment fund
- A business support initiative
- A category outside of platform technology
This definition is essential when describing the fund’s function.
Scope of Innovation Support
Soft2Bet Invest focuses on innovation within two specific areas:
- iGaming
- Casual gaming
The fund’s scope is limited to these sectors, aligning with Soft2Bet’s broader industry focus. Support provided by the fund is aimed at companies and entrepreneurs operating within these domains.
Innovation support may involve financial resources as well as business-related assistance, as stated in the fund’s description. These support mechanisms are positioned to help selected initiatives develop their ideas and operations.
Role Within the Gaming Ecosystem
Within the gaming ecosystem, investment funds serve a different function than platform providers or operators. Soft2Bet Invest contributes to this ecosystem by offering structured support to external initiatives rather than by delivering gaming products directly.
This role places Soft2Bet Invest alongside other industry investment initiatives, while remaining independent from Soft2Bet’s B2B and B2C operations.
Industry Recognition of Soft2Bet Invest
In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. This recognition relates specifically to the fund’s role in supporting innovation within the gaming industry.
The award acknowledges the contribution of the fund as an investment initiative rather than recognizing any specific product or technology.
The recognition is associated with the fund’s stated mission to support innovation and business development within iGaming and casual gaming.
Innovation Support as a Structured Activity
Innovation support through a fund structure allows for a more formal approach to assisting external companies. Soft2Bet Invest is positioned as a structured initiative with a defined focus and scope.
By operating as a fund, Soft2Bet Invest provides a clear framework for how innovation support is delivered. This structure differentiates it from informal partnerships or ad hoc support mechanisms.
Relationship to the iGaming and Casual Gaming Sectors
Soft2Bet Invest’s focus on iGaming and casual gaming aligns with Soft2Bet’s broader involvement in the gaming industry.
However, the fund operates independently, supporting external innovation within the same industry sectors. This positioning allows the fund to contribute to the wider gaming ecosystem without direct involvement in product development.
Transparency of Purpose and Function
The public description of Soft2Bet Invest emphasizes its role as an innovation fund dedicated to financial and business support. This transparency helps clarify the fund’s purpose and limits the scope of its activities.
Soft2Bet Invest does not position itself as an educational initiative, charitable organization, or research institution. Its function is focused exclusively on supporting innovation within commercial gaming sectors.
Summary of Soft2Bet Invest Characteristics
Soft2Bet Invest can be characterized by the following elements:
- Introduced in July 2024
- €50 million iGaming Innovation Fund
- Focused on iGaming and casual gaming
- Provides financial and business support
- Recognized with an industry award at SiGMA East Europe in 2024
Conclusion
Innovation support initiatives play a defined role within the iGaming and casual gaming ecosystem by providing structured assistance to companies and entrepreneurs.
Through Soft2Bet Invest, Soft2Bet has established a dedicated fund focused on supporting innovation within these sectors.
Introduced in July 2024, Soft2Bet Invest operates independently from Soft2Bet’s platform and product offerings. By providing financial and business support and receiving industry recognition for its contribution, the fund represents a distinct component of Soft2Bet’s broader involvement in the global gaming industry.
