Software as a Service (SaaS) is designed to ease many business tasks and customize the efficient operation of your enterprise. For example, SaaS for international call tracking runs in the cloud and is accessible through desktops, mobile apps, and web interfaces. This way, you and your staff can access customer contact information at any time, regardless of the devices used.
Many companies are also using SaaS solutions to save on installing on-premises software and physical hardware. Therefore, it is not surprising that experts predict a steady SaaS business growth that will see the revenue of companies in this industry reach $374.50 billion by 2028.
Meanwhile, end-user spending on SaaS products is estimated to be around $197 billion in 2023 and will reach $232 billion by 2024, the Statista report shows.
Amidst the rapid adoption of various business niches, including call management software, entrepreneurs should learn more about SaaS opportunities. In this article, we take an in-depth look at SaaS implementation strategies in the marketing, call monitoring, and lead management industries.
What is SaaS and What Benefits Does It Provide to Business?
Software as a Service (SaaS) are cloud-based solution that is available to end users through Internet browsers. These applications can be either standardized or developed for a specific company. SaaS products are provided to businesses on a subscription or license basis and are fully maintained by the vendor.
5-Minute Breakdown: Software as a Service (SaaS)
SaaS provides the following advantages for businesses:
- Budget Savings: As SaaS is a cloud-based solution, there’s no need to invest in on-premises servers. The provider also takes care of expenses related to updates, technical maintenance, and support.
- High Availability: Cloud applications operate 24/7 on any device, ensuring remote employees have the same access to advanced call tracking tools as those in the office or call center.
- Time Efficiency: The software integrates into your infrastructure within a few days. The service provider offers training materials and instructions, significantly reducing the time required to train your staff on the new program.
- Scalability and Flexibility: SaaS solutions work effectively in both small companies and large corporations. They can scale based on your business needs, team size, and customer base. Cloud products also offer high flexibility, ensuring quick adaptation to your current tasks.
- Essential Functionality: When acquiring a SaaS application, you get only what you need to enhance your company’s operations. Providers may also offer ready-made additional options or features tailored to your business.
- Transparent Pricing: Among SaaS marketing insights, the payment model that is formed depending on the number of connected users. That is, you pay only for what you use. In case the number of connected users increases, you will be able to forecast your software costs. All this helps you to plan your budget clearly when expanding your business or budgeting for the next fiscal year.
These advantages are available to every entrepreneur, regardless of their industry. Next, we will focus on how cloud software assists in data processing, lead tracking, and building marketing campaigns.
How Can SaaS Call Tracking Improve Your Marketing Strategy?
Integrating call-tracking software into your operations is an excellent solution for sales-focused companies. Call tracking technology simplifies tasks for you and your staff, including:
Call Source Tracking
Off-the-shelf cloud solutions analyze where a customer called you from. For example, from a search engine, your website, a social network, an email, or another channel. This call analytics for marketing is crucial. By identifying the most popular sources from where you get calls, you can target your efforts to them and get more customers.
Comprehensive Call Analytics
The software records the time and date, duration of the call, and the result of the phone call. The SaaS product also performs call data analysis and can add caller information to your CRM. All this brings you important information to create a portrait of a potential customer and improve service.
Call Recording
The program can record every conversation between your sales agent and the client. By analyzing the files, you will identify valuable information. With its help, you can improve the service level, develop new sales strategy approaches, and conduct lead conversion optimization. The recordings will also be useful for enhancing the skills of your employees and training newcomers.
Reports and Analytical Data
Special call tracking software is aimed at visualizing data about the performance of your call center or sales department. They generate reports on sources, duration of calls, number of phone sales, bounce rates, and more. This way, analytics allows you to select effective call attribution techniques to pinpoint the most impactful customer communication channels.
Integrating a robust, full-featured solution into your company’s IT infrastructure helps you identify the strengths and weaknesses of your marketing campaigns. As a result, you gain insight into what you need to improve call efficiency.
How Does SaaS Lead Management Help Your Business Attract More Buyers?
Among SaaS products that streamline the work of sales and marketing teams are tools for tracking potential clients and lead generation software. By implementing them, you optimize the following tasks:
Creation and Analysis of URLs
The ready solution helps create different URLs for each of your advertising links. You also have the option of clickability analysis, showing how many customers came to you from each link.
Tracking Traffic Sources
SaaS ensures constant tracking of traffic from various advertising platforms, including social networks, your website, partner resources, email, and more.
Affiliate Marketing Analytics
Since SaaS products work with various links, they can gather data from affiliate platforms. Thus, you get accurate data to identify the most relevant ones.
Tracking Links on Partner Resources
The program helps track affiliate links and analyzes the effectiveness of each. This allows you to choose the most relevant platforms for advertising, increasing the chances of success in your partner’s marketing strategy.
Collecting Performance Metrics
The program tracks and saves various performance metrics of your links, such as conversions, clicks, returns to the site, product page visits, and much more. All this provides a better understanding of the interests of your potential customers.
Lead Scoring in SaaS
It helps you obtain multiple lead-scoring models to categorize them based on different characteristics. By distributing them among the respective sales representatives, you increase the chances of successful deal closures.
Software as a Service in lead management and generation helps you obtain accurate data about your marketing efforts. Relying on statistics and results from affiliate link tracking, you gain a clear understanding of how to attract even more buyers.
SaaS Success Strategies: How to Choose the Best Software for Your Business
According to Ascendix, as of 2023, there were over 30,000 SaaS companies worldwide.
Around 15,000 operate in the marketing industry, including those providing call-tracking solutions. Therefore, selecting suitable software from such a multitude of options can be quite challenging.
The following recommendations will help you find the perfect solution among thousands of candidates:
- Define Your Needs: Identify the key requirements that your software should fulfill. This could involve optimizing lead generation, tracking incoming calls from specific advertising sources, or other specific needs.
- Clarify Implementation Goals: Analyze the type of data you plan to track and process with the software. This will help narrow down your search for the best SaaS option in the market.
- Set a Budget: Take note of the cost of monthly or annual subscriptions to understand how affordable the program is for your company.
- Research Ratings and Reviews: After shortlisting a few candidates, visit forums or read reviews from other customers. This will give you insight into what the SaaS provider truly offers.
- Functionality Analysis: To obtain the ideal solution for your business, explore the core and additional features offered by the SaaS solution.
- Use Trial Periods: Many software-as-a-service providers offer free trials. By taking advantage of this offer, you can see how the solution works in your business environment and personally assess SaaS performance metrics.
Acquiring a reliable product for managing the contact information of potential and existing clients is crucial for any business. However, due to the abundance of SaaS providers in the ready-made cloud solutions niche, these tips will significantly ease and expedite your search process.
Summarizing: Why Your Business Needs a SaaS Solution
SaaS solutions provide thorough call tracking, accurately capture and process contact data, and simplify lead and affiliate program management. They also take the burden off your employees, offering a wide range of automation tools. By outsourcing routine, simple tasks like adding or sorting contacts to a computer, you get more accurate data and avoid duplication and typographical errors.
By using SaaS solutions, you embed lead-tracking best practices into your business, which provides ample opportunity for growth and development. At the same time, your sales and marketing departments get all the conditions for increased productivity. Thus, working with customers, partners, and advertising sources becomes much more efficient.
