Instagram has remained one of the most popular social networks for several years. However, promotion algorithms here change regularly. Let’s look at how to generate content properly for two key tools – Reels and Stories – to stay on top.
1. Life content
Everyone is tired of “staged theatre”; people are attracted by simple content in which they see themselves.
- Not POV, but real
- What about you, too?
- Am I the only one?
- Who knows?
2. Storytelling
Create a 20-50-second conversational life video on one relevant topic for your subscribers or clients.
- How we have launched a business from scratch without financial support.
- How did my ideal date with myself go?
- A funny story from childhood.
The frames do not have to clearly match the meaning of the text, the main thing is that your life is visible in them.
3. Headings / Parts / Days
Choose one topic in which you can cover the issue in several videos. Number these videos.
For example: Part 1, Day 1, Part 1, Reels Trends 2024, Part 1, Unboxing Part 2, Why does it matter… part 3, etc.
4. Seriality
Subscribers are waiting to see what will happen next. There is no need to number it anymore, it is important to maintain the intrigue until the very end of the video and not finish speaking completely, leaving a slight feeling of sadness.
This way, people will expect new videos without even knowing it. The topic should be 100% triggering and important for your subscribers.
5. Ready-made solutions
This article is just an example of how you can use some of the materials directly in the video. You prepare an article in advance in notes or another editor with step-by-step instructions or useful material and insert a screenshot directly into the video.
6. Characters
Dialogues with characters are a very current trend that is gaining millions of views. The essence of the trend is to show your conversation with a client, student or fictional character.
This will require imagination and basic video editing skills to stitch frames together. If you don’t know how to glue, it’s enough to make a regular video where frames go one after another: Question/Answer.
7. Your BEFORE/AFTER
Show in the video how many subscribers you had BEFORE and AFTER; if you are a big blogger, mention the way you came to this.
Important: it will be more effective when combined with point 5 so that people understand exactly how you came to this result.
- Income / Status
- Number of subscribers
- Makeup/style
- Me in the past / Me in the present
- Any changes in appearance
- Any changes in the house
It’s very cool to show the creation of a solid product: from nails to building a house.
8. Case studies of brands or celebrities
Videos analyzing foreign brands are gaining popularity very quickly. Success stories. And also, the bright phenomena of bloggers on the social network market. If you know how to hype the topic of bloggers’ failures, that also works. The yellow press effect will always interest people.
9. Green screen
Comic or real-life videos overlaid with videos of popular social network memes. Usually, these are animals, but sometimes people are also found. Cats especially have been going viral for several months since last year, which is a very long time for trends!
10. Funnels through content
It’s not enough to just make a reel; for example, you are reading this article only because I created a funnel. So that he doesn’t “look and forget”, but lingers. I received something useful and interesting, then warmed up and bought it. Each video carries meaning and guides the user one step further until the target action is achieved.
- To get… go…
- To get the rest… come to me at…
Reels are an effective way to increase social media views and increase your awareness. Follow the tips from this article and your popularity will increase every day. Use helpful resource to learn how to promote your content effectively.
