Are you putting time and effort into marketing your product with little return? If so, you should consider getting a third party to do it for you.
Luckily, you don’t even have to pay a marketing agency. Affiliate marketers are online reviewers who will advertise your product and take a cut from any sales. Below, we discuss how affiliate marketing can help your business.
What Is Affiliate Marketing?
Affiliate marketing works with third-party companies or individuals who will send traffic to your website. They do this by reviewing or advertising your product. When people visit your website and make a purchase or sign, the traffic is tracked using an ID. The marketer is then paid a small percentage of the sale.
The beauty of affiliate marketing is that it works on different scales. On one end, you can have a smaller business using micro-influencers, who will promote niche products to select, dedicated customers. Yet it can also be huge and has helped buoy many industries, such as the iGaming sector.
With a clever mix of affiliate marketing and innovative, progressive jackpot slots like Sweet Candy Cash and Revenge of Loki, the sector has brought in swathes of new customers over the last five years. The marketers will choose the best casino online UK, ranking them on several factors. Thus, whatever the size of your tech business, affiliate marketers can make a huge difference.
The Advantages of Affiliate Marketing
Affiliate marketing has several advantages for your business. The first is that it has a performance-based payment structure. You only pay if the marketer drives traffic to you. This is different to other forms of marketing, where you may not know if a project is successful until after. By this time, you have paid for the project.
The traffic sent to you is also high quality. People will trust the marketer. Anyone following the recommendation will have a genuine interest in buying your service or software. With a fee of between 5% to 15%, it is an extremely good return on investment.
All this information is also trackable. Thus, the affiliate marketer can tell you a lot about your product and service. They will provide an in-depth review, which you can use to make improvements. You can then see click-through rates and how much traffic converts.
If you find you have high-quality traffic that does not convert when it arrives at your site, you know that you have to change something.
Finding Affiliates
Some affiliate websites will connect you with marketers. However, they are often for retail-style products. As you are in the tech niche, you will need affiliate marketers who specialize in your field.
Go online and pick them yourself. You may find them on websites, or they may be YouTubers and social media marketers. From here, it is just a case of setting up the links and discussing the products you want them to market. If you have a product ready to launch, do it in advance and use it as a way to advertise.
Affiliate marketing is one of many facets you can use to advertise your tech business. Combine it with an overall marketing plan that looks at long-term growth. With the right affiliates, you will find leads, and conversions start to grow.
