• Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

Crafting a Winning Business Plan

May 26, 2023

The Most Creative, Innovative, & Interesting Shopify Packaging Store Design — How to Achieve it With Premium Themes?

May 26, 2023

How To Have A Great Time Playing Online Casino Games

May 24, 2023
Facebook Twitter Instagram
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us
Facebook Twitter
Digital Edge
  • Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto
Digital Edge
Home»Gaming»Role of Digitalization In Making NBA a Global Brand
Gaming

Role of Digitalization In Making NBA a Global Brand

Michael JenningsBy Michael JenningsApr 26, 2023No Comments5 Mins Read

The most popular team sports in the United States are American football, baseball, basketball, ice hockey, and soccer, and competition remains fierce amongst them as they seek to attract new fans and grow revenues for their respective sports.

US viewership for the 2022 NBA finals increased 22 percent year-over-year, averaging 12.4 million viewers, making the series the most-watched NBA finals in three years. That means that one in five viewers watching television on game nights were tuned into the NBA finals on ABC.

Contents hide
1 Global Growth
2 More International NBA Players
3 International matches
4 NBA Academy
5 Digitalization
6 Streaming
7 The NBA App
8 Data Analytics
9 Social Media

Global Growth

In order to raise revenues and brand awareness, the NBA has been successfully growing its fan base and income streams internationally. It has achieved this through several initiatives:

More International NBA Players

For the 2022-23 season, the NBA stated that 120 international players from 41 countries and six continents are on opening-night rosters, with all 30 NBA teams featuring at least one international player. It marks the ninth straight season that opening-night rosters feature at least 100 international players and the NBA has used their presence to help grow the game globally.

  • Last season was the first time the top three finishers in MVP voting were all international players: Jokić, Embiid, and Antetokounmpo.
  • At least five international players have made the Kia All-NBA Team each season since 2018-19.
  • Two international players have won the last four Kia NBA Most Valuable Player Awards: Jokić in 2021-22 and 2020-21 and Antetokounmpo in 2019-20 and 2018-19.

International matches

In total, there have been 78 NBA preseason games played outside of North America, with the first-ever preseason game taking place in Italy back in 1984 between the Suns and Nets. China, the UK, Brazil, Japan, and UAE are just some of the other countries to have hosted games, while more recently, October 2022 saw the Bucks and Hawks face off in Abu Dhabi. 

However, while teams can play international matches to bring the NBA experience to fans across the world, the key is to maintain fan interest once the plane has lifted off and headed back to the US. That’s where the NBA is using digital technology to unlock opportunities for growth and draw fans closer through innovative and customized experiences. 

NBA Academy

The NBA Academy is an elite basketball development initiative that provides top high school-age prospects from outside the U.S. with a holistic approach to player development and a predictable pathway to maximize their potential. 

The NBA identifies prospective athletes through a global network of scouts, relationships with local federations around the world, and the league’s other international basketball development programs: Jr. NBA, NBA Basketball School, and Basketball Without Borders. 

Digitalization

Technology has radically altered both the customer experience and the inner workings of today’s modern organizations, especially the NBA. Using digital technology, they are unlocking unprecedented opportunities for growth and fan engagement by following the example of reputable online sportsbooks that offer fans a personalized experience through their apps, with comprehensive stats, live action, and scores, plus all the latest NBA finals odds and in-game betting.

Streaming

The NBA is actively experimenting with how fans watch games through partnerships with streaming providers and making it easier for audiences to access highlights and live updates. In 2021, they partnered with the mobile app Buzzer to provide fans with short personalized videos of game highlights in real-time. They also announced a partnership with video-sharing app Kuaishou to become the league’s official short video platform in China. The NBA Live Pass is another innovation that boosts revenues and allows subscribers to watch classic games, live games, 24/7 coverage, and original NBA shows from anywhere in the world.

The NBA App

Unveiled in September 2022 in a project with Microsoft, the new NBA app includes a host of live and non-live content and is reported to have created a 50 per cent increase in watch hours, 150 per cent growth in video views and 41 per cent rise in subscriptions on the platform. It offers fans:

  • Exclusive deals 
  • Ticket giveaways
  • Behind-the-scenes access
  • Enhanced NBA AllStar voting 
  • New Merch Before It Drops
  • Special Status at NBA Events

Ticketing and more are expected to be added in the future with the intention of making the app a one stop shop for all things NBA and adding more revenue streams.

Data Analytics

By utilizing customer data, the NBA is able to monetize and tailor personalized experiences that meet individual fans’ needs. Digital analytics provides a better understanding of what content they want to see and when, and helps them understand fan habits, preferences, and demographics as they seek new ways of engaging with fans all over the world.

Social Media

In 2021 the NBA was the most-viewed and most-engaged pro-sports-league account on social media, with 24 billion views and 2.3 billion engagements across all its platforms. Impressively, they also added a combined 18 million followers across Twitter, Instagram, YouTube, TikTok, and Facebook, more than any other U.S. pro sports league. The NBA Instagram account has over 78 million followers, a number that’s even more impressive when compared to the NFL’s 27 million. By harnessing the exciting opportunities provided by technology, the NBA now leads the way, not just in global reach, but in fan engagement, marketing and monetisation of its sport.

Michael Jennings

Micheal wrote his first article for Digitaledge.org in 2015 and now calls himself a “tech cupid.” Proud owner of a weird collection of cocktail ingredients and rings, along with a fascination for AI and algorithms. He loves to write about devices that make our life easier and occasionally about movies. “Would love to witness the Zombie Apocalypse before I die.”- Michael

Related Posts

How To Have A Great Time Playing Online Casino Games

May 24, 2023

Augmented Reality in Gaming

May 18, 2023

The Metaverse: Understanding the Future of Digital Interaction and Virtual Worlds

May 17, 2023
Top Posts

17 TheWatchSeries Alternatives in 2023[100% Working]

Apr 29, 2023

27 1MoviesHD Alternatives – Top Free Options That Work in 2023

Feb 22, 2023

12 Zooqle Alternative Torrent Sites That Work In 2023

Feb 20, 2023

Is TVMuse Working? 100% Working TVMuse Alternatives And Mirror Sites In 2023

Feb 18, 2023

15 Cucirca Alternatives For Online Movies in 2023

Feb 15, 2023

SockShare – Is it Working? 22 Best Alternatives in 2023

Feb 14, 2023

23 Rainierland Alternatives in 2023

Feb 13, 2023
About Us

Digital Edge is the freshest voice in the field of technology and digital media. Our editorial staff is really passionate in their efforts to curate the latest technological breakthroughs in new and emerging technologies from all over the world to help businesses, IT professionals and consumers to stay abreast with all the latest developments.

We pride ourselves in providing quality content from reputed authors and bloggers as well as from passionate observers like you! If you have a unique voice that you would like to unleash on the rest of the world, then please let us know! Our editors go over everything with a fine tooth comb as a result of which any proverbial cracks are paper-thin from which no inaccuracies ever seep through! However, if there is anything you do not agree with or if you want to comment on the swell job that we are doing, feel free to reach out to us as well. We love hearing from you!

Most Popular

5 Benefits Of Business Management Software

May 19, 2016

Degree Or Certification: Which Is Better For Your IT Career? The Answer Might Surprise You

Jun 23, 2016

How Tech Developments Are Influencing The Event Industry

Aug 1, 2016
Our Picks

Crafting a Winning Business Plan

May 26, 2023

The Most Creative, Innovative, & Interesting Shopify Packaging Store Design — How to Achieve it With Premium Themes?

May 26, 2023

How To Have A Great Time Playing Online Casino Games

May 24, 2023
Facebook Twitter
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us
© 2023 ThemeSphere. Designed by ThemeSphere.

Type above and press Enter to search. Press Esc to cancel.