In the online marketing realm, the use of email stands out as a dynamic tool for businesses to connect with their clients and intended audience. Nevertheless, the success of your email marketing relies on the quality of your present email list. Luckily, email verification saves you the hassle by helping you maintain a healthy list. Here is how!
What is Email Verification?
Also known as email validation, email verification is the process of checking and authenticating emails. The process ensures that the list of emails you have is authentic and likely to connect you to a real person, company, or email account. With this verification, you can move forward with your online marketing strategies as you are sure to reach your intended audience.
6 Benefits of Email Verification for Online Marketing
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Better Engagement Rates
Verified email lists come with a host of advantages to your business. Since you have confirmed that the emails are legit and lead to real people, your efforts will yield higher engagement. This can be seen in the click-through rates, and indicators after an email campaign.
For instance, if you have a list of 100 verified emails of companies, you have access to 100 genuine and interested recipients. Out of all these, if you get at least 60 responses during your email marketing campaign, it will be deemed a success. The more verified emails you have, the higher the level of customer engagement you get.
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Cost-Effective Option
While sending out emails is a pricey affair, it can get even more expensive to send them to non-existent recipients. With email verification, you minimize the number of inactive subscribers and ensure that all your efforts are focused on potential clients. This translates to higher returns on your investment during the online marketing campaign.
Additionally, email verification enhances the quality of your recipient list which translates into more profits for your marketing efforts. You do not need to have a list of 1000 emails if half of them are non-existent.
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Improved Deliverability
Email verification enhances the deliverability of your message to potential customers. It minimizes the risks that come with high bounce rates. Bounce rate refers to the percentage of email addresses in your list that don’t receive the message because the recipient mail server returned it.
High bounce rates may be because they are not interested, spam or the email address is non-existent. In other cases, it may be because the registered emails contain typos or mistakes in syntax. When you integrate a good API validation for mails for verification, you can identify and remove the undeliverable addresses and spammy traps. You get to focus on creating quality content for your audience.
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Get Data-Based Insights
Gone are the days when companies measured the success of their marketing efforts via sales. In digital marketing, you can now get real-time data-driven insights on your marketing campaign. The data is accurate and reliable for your upcoming campaigns.
Since email verification eliminates invalid and fraudulent addresses from your mailing lists, all the data you get is from genuine and interested users. The feedback you get acts as a foundation for understanding your customers’ behaviors and preferences.
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Safeguards Your Reputation
Your reputation as a business and email marketer is monitored by various internet service providers. When you continuously send emails to non-existent or invalid addresses, you risk damaging your sender score. It increases the chances of your future emails being labeled as spam.
Having a solid sender reputation is vital for online marketing. As mentioned above, it determines whether your email reached the intended inboxes or is filtered out as spam. By using the right email verification tools, you minimize the bounce rate and spam complaints. It ensures that your emails will be seen first and likely acted upon as compared to your counterparts who may have a low sender score.
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Enhanced Customisation
With a list of verified emails, you can easily personalize your marketing campaigns to fit your targeted audience. The verification implies that you are reaching out to real people with genuine interest in the services and products you have to offer.
After getting the list, you can segment and personalize the emails depending on your audience. This further ensures that you understand your audience at a better level and come up with content, offers, and messages to suit their needs and interests. All this positions your business to close a sale.
Additionally, the personalization of the messages and services fosters long-lasting client relationships. Since the clients are satisfied, they are more likely to stay loyal to you, and even bring in more of their friends. It is a win-win situation.
Conclusion
Evidently, email verification is a vital aspect of online marketing. Besides clearing the list of non-existent emails, it also improves the campaign’s deliverability and increases engagement. This translates into higher ROI (return on investment) and a shot at data-driven insights for your business. Whether you are an established business or a start-up, understanding the importance of email verification is your first step in standing out and gaining traction in the competitive landscape.
