Third-party reviews are everywhere in today’s digital world. It is hard to complete any task, from buying a product to visiting a restaurant, without a company asking for feedback or some sort of testimonial. But as a business owner, do you know the best way to leverage the feedback and reviews you get using technology?
Utilise Affiliate Marketing Platforms
One of the most fruitful types of third-party review is affiliate marketing. For those unfamiliar with the concept, it involves using a third party to review and recommend your product to others. This is usually done on a blog, magazine or video.
If readers or viewers want to buy the product they click the link provided. The affiliate marketer then gets a small percentage from the sale. Luckily, the tech is all in place and you can find affiliate marketers on a range of websites.
Not only do you make a sale and the marketers get money, but you also get valuable feedback. Affiliate marketing is not easy and works on trust. People need to value what the marketer says to buy their product.
Should they just try to sell anything, this trust goes and the marketer will fail. Thus, you can get a lot of positive and negative praise from affiliate marketers, who will highlight the positives but also provide areas for improvement.
The online casino sector is an industry that has this form of marketing perfected. With so much competition, there are a host of well-trusted sites that rate real money casino games and the sites that provide them. They will often rank the providers on several factors, including levels of choice and their offers for customers.
This not only provides value but can show casinos how they fare compared to other competitors from a third party that has a vested interest in telling the truth.
Use Testimonials Sparingly on Websites and Apps
Testimonials are a great way to advertise your business. They are small captions provided by customers that usually contain a comment about a company or service. This provides an instant level of trust when meeting new customers and getting leads.
The problem with testimonials is that they can have an adverse impact. If you tell customers how great your service is too much, it can raise several red flags. Instead, you should place testimonials sparingly. Perhaps use only one on a website’s landing page, then another on a physical print brochure.
Don’t lump them all in one place, as this can cause an overload. When it comes to using them on an app, make sure they are not interfering with the flow.
Respond Positively to Negative Comments on Tech Platforms
All companies will receive negative comments. No matter how well you think you serve your customers, the nature of the internet and people means that you will never satisfy everyone. However, how you choose to deal with negative comments can be turned into something positive.
Firstly, don’t ignore negative comments on technological platforms like Google Business. If people are using third-party sites to review your products, then make sure you respond.
If you do so in the correct manner, explaining how you can rectify the situation or even why decisions are made, it can paint you in a very flattering light. This can result in increased customer loyalty.
By using these tips from third-party reviews, you should begin to increase leads and sales. Make sure you are consistent, and get reviews from quality sources.
