Making the app is half the battle. If you have an app that is built and ready to be released, you might think your work is over. Life is rarely that simple. Take a look at our guide to making sure your app is a success with our tips.
Seal of approval
A good marketing campaign is going to go a long way here, especially an online marketing campaign, but nothing really beats a reference from an app marketing expert. In the digital age, they are easy to come across as the products themselves. Everything is getting reviewed by someone, whether they are making it a personal mission to inform the public about everything they buy or they’re making a profession out of it. But one good review can be dismissed. The more positive reviews your app gains, the less those reviews can be dismissed.
There are a lot of ways you can go about gaining reviews. If you have your social media marketing campaign up and running, you can incorporate some user engagement that might result in some good reviews, like asking what their favorite thing about the app is and posting some testimonials. But, to guarantee volume, you can always go the paid review route. Visit apptimizer.net for more information on paid reviews.
Social media marketing
It goes without saying that an app, a purely online product, is going to need a robust digital marketing campaign. There are two main avenues that need to be covered: your business website and your social media marketing campaign.
When it comes to your app’s business website, it should have a landing page that encourages users to download the app, but that’s of no use when no one sees it. That’s why you need to invest some time into improving your SEO and engaging in affiliate marketing. With affiliate marketing, you can build backlinks, which will boost your business webpage to the top of Google search results of anyone looking for an app relevant to yours.
When it comes to social media marketing, you have many ways to go that all depend on your branding. If you have a brand that is more playful, you might want to up user engagement. Encourage fan art and user-generated content, etc. However, if you are a B2B business, for example, and want to be taken seriously, you can go down the community route and try to infiltrate a loyal but smaller audience.
A slick design
The design style of your app says a lot about you. It not only puts across the vibe of your business and app, but it also builds credibility. There are a lot of ways a user can spot a dodgy app or website that they think might steal data, but the most obvious one is the effort put into it. And that comes across in its design.
But going hand in hand with how it looks is how it operates. Does the navigation feel natural? Is it easy to follow? These kinds of questions are important not only to make sure your bounce rate doesn’t go up but so that nothing impedes the customer’s journey from choosing to paying. That’s a good way to lose a lot of sales quickly.