Digital marketing occupies a separate place in modern strategies for promoting goods and services. The Internet is the main space for communication in the 21st century. This makes it possible to disseminate information to a specific target audience. You, as a business, can hold the attention of a certain segment of the audience. However, it’s not as easy as it seems. Thanks to your knowledge of digital marketing, you can increase the success of your sales! Here are some interesting facts for you!
6 hours a week is a minimum
Marketers began to notice an interesting trend. In order for the audience in the Internet space to grow and be active, it is required to invest at least 6 hours a week in the work of social networks.
71% of all buyers start searching for goods and services with general queries without specifying the brand. Let’s say you are promoting a specific brand – a car rental service, in which case you should fill the sites with keywords, such as rent a car, hiring a car, car rental services and many other similar words. After all, these are exactly the words that your potential customers will be looking for. You should also turn to SEO promotion; this is a great way to increase activity on the site.
And, of course, do not forget to mention links with specific services in your social networks, such as https://renty.ae/brands/toyota. This will increase their activity and bring you new site visits.
According to statistics, more than 400 million people use Instagram Stories every month. These are huge numbers that can be used in a development strategy! Such figures suggest that preference in choosing a communication channel should be given to Stories on Instagram. Fast, simple content is not tens of seconds – what a modern user needs.
Communicate with messages, not email.
E-mail is already outliving its time; people have gotten used to social networks and do not want to return to the complex mechanism of messaging via social networks. Agree e-mail does not provide the same palette of correspondence opportunities that messengers and social networks provide. Brands exchange more than 2 billion messages with users every month. 45.8% of people prefer to contact businesses via messaging rather than email.
The most popular areas of development in digital marketing
It is obvious that digital marketing has some areas of development. Everyone can try himself in what is closer to him. The most popular content marketing strategies include blogging (65%), social media (65%) and case studies (64%). In addition, 78% of B2B buyers read case studies when studying the offer, as well as a white paper, watch webinars, and download e-books and third-party analytical reports.
If you are starting to engage in digital marketing, then the first thing to think about is the type of content. Obviously, visual content is now the highest priority of all types of content. 20% of Internet users prefer text content. And 80% will watch the video. This applies to product reviews, entertainment materials and much more.
Loyalty is the foundation of the basics.
According to sociological research, buyers trust the recommendations of friends and relatives much more than advertising. This is quite logical, and for some, it is quite obvious. How can this knowledge be used in the practice of digital marketing? Implement loyalty programs and promotions to attract friends. Share part of your income with your current loyal customers for the fact that they will recommend you to their friends. Incredibly, it works.
Internet marketing has long ceased to be the future; it is our present! Therefore, if you have not yet plunged into the world of marketing and have not learned its basics, we strongly recommend that you do it! This definitely has a lot of useful and interesting information that will be useful to you.