Promotion and marketing are essential for all modern-day businesses to attract new customers and build a strong reputation. This includes traditional (physical) and digital (online) tools, all of which are highly effective for promoting businesses.
As a business owner, you probably know the importance of promoting your business. However, you might be unsure of the best ways to market your brand to expand your customer base and strengthen your brand reputation.
Although the specific marketing methods that are best for each business depend on their target audience, products or services, and industry, there are many established and well-loved promotional tools that every business can use within their marketing strategy. Below, we’ve discussed some of the most effective promotional methods for modern-day businesses.
Banners, Posters, and Graphics
Traditional marketing methods like posters, banners, and point-of-sale (POS) supplies are still popular methods for business promotion. Both indoor and outdoor signage are great ways to market your brand and increase your customer base.
Exterior signage can be effective in attracting new customers and enticing people to enter your store or commercial building. It includes monument signs, channel letter signs, and wall-mounted signs, all of which can include your brand name and logo.
These types of signage are visible from the outside of your commercial store, increasing brand recognition and awareness.
Interior signage includes banners, posters, directional signs, and window graphics. You can use these throughout your commercial business to guide visitors to the right places, direct staff members to different departments, and inform customers of your latest product launches and sales.
For example, you can include a large retractable banner at the front of your store to remind visitors of your brand name, logo, and message. Throughout your store, you can then place various POS posters to highlight specific products or promotions.
Vehicle Vinyl Wraps
If you have a company vehicle, you can turn it into a marketing machine by covering it in vinyl wrap. Doing so enables you to display your brand name and logo every time you drive your company vehicle, increasing the number of people who come across your business.
Driving your vinyl-wrapped vehicle around your local area (or beyond) can significantly increase brand awareness, recognition, and reputation. Although there is an initial fee associated with getting your company vehicle wrapped, there are no ongoing costs, but it allows you to continue to promote your business every day of the year for the foreseeable future.
You don’t necessarily need to wrap the entirety of your vehicle in vinyl. Getting a partial wrap that simply displays your brand name and logo can be enough to strengthen your brand awareness and overall success.
Content Marketing
You can revolutionise your marketing strategy by using content marketing. This is a type of marketing that involves regularly posting content online (often on social media) to attract, engage, and retain customers. Content marketing can also be beneficial for increasing brand awareness and building trust in your target audience.
Create a posting schedule that details what, when, and where you’re going to post original content online. Consider creating infographics for your social media profiles that inform your customers of your latest products or services.
Create videos showing behind the scenes of your business or displaying your latest product launches. Video marketing is a subcategory of digital marketing itself, but it also falls under content marketing because it is a form of content that you can post on your business accounts to boost your success.
You may also want to start a podcast where you and some of your staff members can discuss your business in great detail. You can cover your products, brand story and values, industry trends, and future market predictions. Advertise your podcast on your social media channels to gain a loyal group of listeners.
Pay-Per-Click (PPC) Ads
Pay-per-click (PPC) advertising is a commonly used form of paid digital marketing. It involves creating adverts online, such as on your website or social media channels, and you only pay a fee when somebody clicks directly on your ads.
The benefit of PPC ads is that you can choose the specific demographic that you want to target with your ads, enabling you to reach as many of the ‘right’ people as possible.
You can ensure your ads reach those within your target audience who will genuinely be interested in your products or services and avoid wasting money advertising to people who aren’t interested in what you have to offer.
Once your PPC ads are live, you can adjust the target demographics depending on how successful the ads are and whether they are providing the results you desire.
