In April 2019, Bing accounted for 4.81% of the world search market. In the same month, Yahoo had a 3.13% while Baidu, a Chinese search engine 0.66% market share. Google enjoyed a whopping 88.47% of the market share. This is according to Statista’s research, dubbed “global market share of search engines 2010-2019. If these statistics are anything to go by, then there is no doubt that ranking on Google is critical.
Although Bing, Yahoo, and Baidu command an impressive share of the web search landscape, Google is, by far, the most used in the Globe. As it is, the world of organic search is about two-thirds of Google. The rest is shared among other search engines.
According to an analysis of the US desktop search marketplace by Comscore, Inc., which is a world leader in digital media analysts, Google controls 64% of search engine market. Google Sites tops the US explicit core search market share with 64%, followed by Microsoft Sites, and Yahoo Sites at 20.4% and 12.7% respectively.
As a business person, you probably are wondering how this information will affect your business. To help put it into perspective, here is why Google ranking is essential.
Google is where millions of people from all corners of the world turn to for solutions to their problems, big or small. If they are lucky, they often find whatever it is they are looking for within the first few results returned. That is why sites that list higher on Google search results get 36.4% of traffic missed by sites that rank lower.
SEO is a foundation of inbound marketing success. But the question is, when do you term your site as truly optimized?
If your site isn’t visible on the first page of Google’s search engine results page for your relevant keyword searches, you will miss out on a great deal of traffic. Google, the leading search engine on the globe, is the greatest platform for businesses today. If you can integrate the best search engine optimization practices, it won’t take long to climb to the top spots and outshine your peers. Here are some benefits of ranking in Google’s SERPs.
More opportunities for your business
As mentioned earlier, websites that rank #1 on Google get 36.4% of all traffic. Those that rank #2 and #3 get 12.5% and 9.5% of traffic, and the number continues to reduce until 2.2% for #10, according to a Search Engine Watch study. It’s a no-brainer that ranking #1 exposes a platform to more business opportunities because it is where most traffic clicks says Mike co-founder of Surfer SEO. Remember, this traffic consists of people who are looking for products, services, referrals or information, and if they find it on the first site that they click, they will likely not bounce off to the next site.
Increase business authenticity
The internet has made things convenient. Today, people don’t have to leave their homes to buy solutions. Well, why should they do that when they can order stuff with a click of a button? But with the convenience also come scams and con artists. People are now more cautious about their online transactions. Surprisingly, they trust Google’s recommendation. So, when your page appears on the top searches, users will assume that you are an authentic business. But apart from the perception, ranking in the first position involves so much more, especially if you are in a competitive niche. Thus, being at the top sport surely boosts your business’ authenticity.
Reduced costs
Inbound marketing costs are minimal because the leads are directly from Google. And the best your ranking is, the more potential your business has. Top listings will not only minimize your ad costs but also have a significant impact on your social media marketing too. Most importantly, ranking higher is the greatest asset that you can have as an online business.
Creates a business image
Better ranking translates to a better image to your prospects. Considering the steep competition for top spots of Google, ranking higher takes much dedication and effort. It also involves making your site user-friendly, responsive, and fast. It also means offering top solutions to your clients and prospects. Search engine optimization allows you to serve your clients better while also giving Google what it needs. If you are consistent with your efforts, you will certainly create a reputable business image.
