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5 Logo Design Essentials For Effective Branding


Your company logo is what that promotes your brand. So, it’s really important that it’s created properly for the maximum impact.

A logo, just like other forms of creative products, is subjective but there are some universal facts that make a logo more effective than others. So, if you want to make a logo that stands out and establishes a powerful brand, then be sure to consider the following 5 logo design essentials:

1. Simplicity

Take a look at the logo of Apple, Intel, Amazon, etc. What do you see they have in common? They are all simple.

You can learn as many logo designing tips as you want, but you will see that it’s not about showing off your painting or sketching skills but about creativity and simplicity. In fact, the simpler your logo is, the bigger its impact.

You want your logo to be easily recognizable, and for that, you need to make it easily memorizable. However, simplicity doesn’t mean you don’t have to put creativity in it- the logo has to mean something and convey a message that your company stands with.

2. Distinctness

This one is quite obvious but it’s important nonetheless. A good logo stands out from the rest and has its own distinct quality. It has to be unique and creative. Otherwise, it will be lost amid thousands of other popular logos.

Coming up with a unique logo design can be tough. However, you can make the process easier by drawing inspiration from other logos and learning about the logo evolution of famous brands. You can even start with different shapes and fonts and try to put your own spin on them.

3. Typography

Typography is an art, and its impact can be felt by even those who aren’t familiar with it. So, if you are going to make a logo for your company, you can’t afford to overlook the typography.

Apart from choosing the right size and color, you must also try not to stick with popular fonts such as Comic Sans. Instead, try to pick an uncommon font that stands out. Another point to pay attention to is that the text is legible even when scaled down.

4. Versatility

A good logo can be used anywhere- billboards, corporate gifts, ID cards, newspapers, etc. Thus, you should be able to print your logo in different sizes and formats without compromising on its appearance and impact.

A good way to check whether your logo is versatile or not is to ask yourself whether the logo will look as good as it looks as a letterhead as printed on a billboard.

5. Targeted

The final important thing to remember is to make a logo that your target audience will love. If your company manufactures toys then you don’t want a logo that’s edgy or has inappropriate content. Similarly, if yours is premium-clothing company then you want a logo that reflects a class or a statement.

Making a logo isn’t difficult once you have got the basics right. By understanding the five essentials given above you can easily create a fantastic logo that speaks volumes for your brand.