Author: Michael Jennings

Entrepreneurs know a thing or two about taking risks. After all, risk and entrepreneurship are practically synonymous, finding themselves side-by-side in most articles on the subject. You have to put yourself on the line, as well as your finances, your emotions and even your family. The payoff is the fact that you get to be master of your own destiny, forging your own deals and running an organisation the way that you want to run it. But in order to be a successful entrepreneur, you have to accept the risks that come with it. Here are some of the risks…

Social media has provided an easy and convenient way for entrepreneurs to reach out to their customers. Marketing through a social media platform is different from traditional methods due to the bidirectional nature of the advertiser-consumer relationship. Its ultimate goal is not to merely create awareness, but to generate interest in the product by initiating a conversation with consumers and between the consumers themselves. However, it’s not as easy as it sounds and many entrepreneurs have gone back to the drawing board with more questions than answers after failed campaigns. Below, we’ll look at the five worst mistakes that entrepreneurs…

The conventional methods of marketing and advertising like Television,banners, flyers etc. have worked for businesses for years but with the new emerging, restless and highly competitive markets, these methods are a thing of the past. For the insightful and informed customer of today and for the ease of advertisers and publishers is designed Native Advertising. Though it was doing rounds in the market for the past few years, native ads caught everyone’s attention in the last year and since then have become a trending part of the advertising community. According to recent studies, native ads attract up to 60% more…

The Internet in today’s times has become a necessity rather than being a luxury for fun and entertainment. Websites and apps today have become an inseparable part of our lives. There would have been times when you would’ve thought of creating your own website or app. Apart from having a great idea and content for your website, it is also important to sell or market your website so that it reaches the audience. Driving traffic to your website is both crucial and challenging. Friends, family and colleagues help in spreading the word but this is certainly not a viable way…

As the New Year approaches, you’re likely to be thinking about new approaches and business strategies to give your company the best year yet. If you’re thinking of going down the lines of an investment in business software for 2017, you’ll be able to make a big difference to your company very quickly. Here’s a list of some of the types of technology you may want to consider when making your decision… Security software The addition of security software, such as antivirus and malware, is a great way to keep your company network safe and protected when you’re online. Once…

The advancement of mobile technology has led to a rapid growth in the features of all Smartphones and iOS devices. These devices are not just used for texting and calling but their potential has exceeded beyond the limits of the basic functionalities. These devices house numerous entertaining apps of games, puzzles and films that can entertain the users at any time and any place in the world. A couple of apps have also become a must in all smart phones owing to their multiple salient features that promise brilliance and delightful entertainment. Listed below are the trending entertainment apps that…

Self-service options are taking a firm hold in businesses all over the country. In many ways, they are expected by some customers. One type of business that has been a little slow to embrace this technology is the restaurant. With a lot of importance placed on customer interaction, some restaurant owners have been hesitant to switch to a less-personal mode of service. However, restaurant tablets can offer great benefits when placed and used strategically. This can be especially true when the target customers belong to the Gen X, Gen Y, and Millennials groups. Why Tablets Work Better Than Apps It…

Our computers so important to us and it’s really no wonder. In the digital world we live in so much of what we do is online, from work to play to socializing. So making sure our devices are running well and protected is of the utmost importance. Here are some of the ways you can make sure your computer stays in good condition. Be Wary With Food and Drink Eating at the computer isn’t ideal but we’ve all had the occasional working lunch, it happens. However, it goes without saying that you should be especially careful with items that could…

For bloggers or any website owner, hosting is basic necessity. Yeah, there is no concept of good or bad hosting as it depends all on your requirements, but still if you are the one who’s searching for appropriate hosting is not ended yet then you are at right place. So, let me introduce a big name of hosting world – AdroitSSD. Today’s world is too much competitive where you can find out new hosting company at each new day. So it is hard to trust the hosting company but you can trust on Adroit SSD blindly. Before going for this…

In today’s world with easy access to the internet at any place and anytime of the day or night, the world of entertainment has really opened to us. Videos, movies, songs, e-books and any other means of entertainment can be accessed anywhere, all you need is a gadget that supports these files and a working internet connection. Despite there being so much entertainment available on the Internet most of it is for watching only. Downloading it without paying for it is termed as piracy and is illegal. So while you have access to songs and videos 24/7, you cannot legally…