Home Startups Critical Startup Advice For New Digital Business Owners

Critical Startup Advice For New Digital Business Owners


Launching a new online company is a great idea in the current market. Your overheads should be pretty low, and that means you shouldn’t have to seek much funding. It’s hard to get money from high street banks at the moment unless you have a proven track record of success. That is due to the economic downturn we’ve experienced during the last few years. Still, you could get a business loan if your plan is attractive. So, you shouldn’t rule the idea out completely. You are in a fantastic position because investment in digital business increases every year. More companies than ever before are spending a fortune to capitalise on the digital world.

Before you get started, it’s important to research your industry thoroughly. You need to know if you have any competitors, and how much they charge. Whatever you plan to do, market research will help to refine your concept. Maybe you need to alter certain elements to ensure you stand out from the crowd? You could have the best business idea in the world, but you’ll never make a killing if people don’t know you exist. Brand your company wisely, and it could become a household name.



Work from home

There is no need to rent premises and spend a lot of money during the early days. Your work is focused online, and so you shouldn’t need a lot of space. So long as you have a decent WiFi connection at home, you should be fine. Of course, you’ll have to transform that spare bedroom into an office, and that could cause some issues. However, your family is sure to come around to the idea when they realise you’re earning a fortune. You can look at renting premises when there is more money in the business. Making the move too early could mean you struggle to meet monthly payments. Also, you probably won’t get to see any of the profits you create.


Employing staff members is a lot of hard work. You have to create contracts of employment and pay wages every single month. That is the case, even if your business ceases to make a profit. So, it can be a bit of a minefield, and you should try to avoid it. Outsourcing certain tasks will help you to ensure cash flow is never a problem. In most instances, you will have at least thirty days to pay the invoice. That means you are allowed a greater level of flexibility. Also, there are a lot of amazing freelancers out there who don’t charge the earth for their services. That means you could get the job done without spending too much. Offering jobs to full-time workers is something you shouldn’t consider until the business is stable.

Use the latest tech


Use the latest tech

At the end of the day, you are running a modern digital company. That is why you should try to remain at the cutting edge of new technology. Make sure you subscribe to relevant mailing lists and bookmark the best websites. You need to hear about the latest devices before they reach the market. You can then decide whether or not they are worth the expense. Wearable technology is going to be huge during the next few years. Now is the best time to get in on the ground floor and take advantage. The new Apple Watch has proved to be a very useful tool for business owners. There are even more great items scheduled for release in the next few months.

Get the best internet connection possible

Your business will rely on the internet to operate. That means any loss of connection could cost you a lot of money. The people at www.ai.co.uk say that fibre broadband is essential. Most commercial clients use it to guarantee they stand the best chance of staying online. In truth, no system is 100% reliable. However, there is a lot you can do to make sure the scales of balance are tipped in your favour. Just search online and read reviews to get an accurate perception of the market. People love complaining online, and so you’re sure to expose a dodgy provider quickly.

Consider your insurance options

All companies, no matter how small, will need insurance. Those with an office have to buy public liability insurance at the very least. Those without an office will need personal indemnity cover. On top of that, you’ll want to protect all your equipment. You never know when something bad will happen that breaks your system. There is also a new type of insurance designed specifically for people in your position. Cyber insurance will cover the cost of getting your website back online after hacking. Some providers will even pay ransoms to hackers who are holding your website for ransom.

Know when to expand

Working from home is perfect during the early stages. However, you will need to expand at some point. That is why it is important that you create a growth plan. You should determine how much profit your business needs to make before renting premises. Unless new information surfaces, stick to the plan entirely. It should also detail when you should employ staff, and when you should offer more services. A growth plan will also help if you need to seek funding. Bank managers will be more inclined to lend if your company is profitable, and a strategy is in place.

So, there you have it. Those tips should help to make sure you don’t overlook the essentials. Now is the best time to do some more reading online. Search Google for relevant articles from expert businesspeople. Many of them run blogs these days, and you could get some insider advice. As you will know, the online landscape changes daily. So, it is vital that you structure your company properly. At any time, you might have to rethink the entire operation and change the way you trade. Bear that in mind when making plans for the future. If you take too long to jump on new bandwagons, you could lose out to the competition.