If digital marketing is not a part of your marketing strategy, you need to change that as soon as possible. Whether you’re advertising directly to the customer or other businesses, you’re not going to get much outreach without going digital.
By going digital, you grow your online presence, become more credible, and people will interact with you. By fostering more conversations and having a space for your potential leads and existing customers to interact with, you will create an incredible following and end up closing more leads.
If you opt for digital marketing but don’t do it right or keep updating your methods and your technology, your success may not last very long. We’ve asked around, done a lot of research, and gathered the most essential tips and tricks for an outstanding digital marketing strategy.
It’s crucial to understand what every platform has to offer, which ones to invest in, and which ones aren’t so important. If you don’t do that, you’ll end up wasting a lot of time and even more money and will not be seeing the ROI you want to.
Focus On The Visuals
Visuals are one of the most important parts of a digital marketing strategy. Every platform requires different kinds of images, sizes, and effects. Do your research, and make sure you’ve got this part right.
A lot of companies have even gone as far as having digital signage screens that change their visuals, depending on a customer’s interaction with it. Making your logo memorable, getting a mascot, and making sure all your visuals are clean and updated will take you very far.
Sloppy design and bad UX/UI designs are deal-breakers to many potential customers, regardless of how good and successful your product is. What everything looks like is the first thing anyone notices, and first impressions cannot be repeated.
Research Your Platforms Before You Spend
Advertising on social media has to be a major part of your digital marketing strategy. If it’s not, you’re already behind everyone. This, however, doesn’t mean you should allocate a lump sum for all social media platforms.
If you’re advertising baby products, prenatal trainings, or arts and crafts material, Pinterest and Tumblr are your platforms. If you’re trying to sell holiday packages or adventure trips around the world, Instagram and Twitter are your friends; people want pictures.
In other words, research your audience, find out where they’re sharing their memes, and talk to them there. Choosing a platform to focus on also highly depends on the demographic and tax bracket of your target audience.
Furthermore, if you’re going global, research the individual countries. Geo-marketing is a big deal. You can’t have a pig in any of your illustrations, props, or memes in the Middle East, for instance. In China, Facebook isn’t as big a deal as elsewhere. In Egypt, Twitter is huge.
Spend some time researching how much outreach every platform has in every country you plan to launch your campaign in.
A quick look into your search engine can exponentially up your revenue because one politically incorrect or culturally inappropriate mistake could cost you millions. Also, if you invest in the wrong platform, it’s just money down the drain.
Understand Your Audience And Know Their Buying Process
Everyone has a buying journey. When you get up close and personal with your niche, get to know how their process goes from the first time they see your add to when they type in their credit card numbers.
Study their purchasing journey closely and be with them at every stage of the journey. Provide them with wholesome content, provide them with qualified customer care agents, and make sure your marketing is catered to their individual needs.
Use your analytics and test out as many options as you possibly can. The simpler and more customized you make the process, the more people will buy. Word of mouth goes very far, and so do 100 shares.
If your customers have a smooth and easy buying experience on your website or social media page, they will talk about it, like it, and share it. This is free advertising that you shouldn’t be losing.
Social media reviews and shares are the new word of mouth, and you can count on them to generate more revenue.
Put Together A Strategy…
… but don’t be married to it. It’s important to have a skeleton, but it’s just as important not to let it define you. Take the time to focus on the little details. How are you using your white space? Make sure your pictures stand out.
Get creative, innovate, and test. It’s an endless arena of opportunities to try and test new ways and see what works best for you and your audience. As long as you look at your metrics, keep trying and testing, and provide your followers with the wholesome content they deserve, you can’t go wrong.