When running a business both online and in a physical store, can be challenging but ensuring that your online presence is the best it can be is crucial to maintaining customers and increasing conversions. In this article, we will be looking into 5 reasons that user experience is crucial to your website success.
Usability
One of the main reasons to prioritise user experience is because of the usability of the website or application. With usability at the core of all the websites, you are much more likely to see a higher level of retention rate for those that are spending time on the site. This will help to increase brand awareness and help to keep potential customers on the site for a significantly longer amount of time. This is key when it comes to potential leads and conversions as people are spending significantly longer on the site as the information that is there is giving them the information that is needed.
Builds Brand Value
A good website also helps to build brand value as user experience can drastically affect the interactions that potential customers have with your business. If this is negative this can lead to many choosing a competitor. Therefore using a web development Essex service to help improve user experience could be beneficial as it will help to boost brand reputation and value as well as aid customer retention rates and help to expand the business.
Increases Conversions
One of the main goals when running your own business is to gain customers. Whether these are leads for a service using your website or conversions through your E-commerce site, this is the main goal. User experience and overall design of your website can help you to increase these conversions as a positive user experience will help to keep them interested in your site. If the loading speed is much faster and the user experience is much smoother, you are then likely to see more conversions than you would with a site that takes a while to load.
Customer Retention
Customer retention is also important to a business as these are the people that will keep using your product or service. Though it may seem tempting to opt for Acquisition rather than retention, this can cause older customers to find business elsewhere. By increasing customer service and prioritising user experience you are showing customers that you care about the experience that they have with you.
Can Help Against Competitors
In addition to customer retention, an increase in user experience can help you with your main competitors. By prioritising user experience, you are then helping to guide your target audience through the conversion funnel. By creating a stable website that is smooth and works well, you can then begin to generate leads into customers. This could be the difference between you and your competitors, meaning that you can begin to expand the business and ensure a healthy level of growth.
Whether you are looking to make a brand-new website, or you are looking to improve usability for the site you already have, this should be at the top of your list of priorities. Where will you start with your user experience for your site?
