Author: Michael Jennings

When you are a startup company, one of the biggest problems you will face is letting people know that you exist. In an ideal world, of course, you would have a few million dollars to throw at a 30-second spot at the Super Bowl. But the reality is that your budget is going to limit everything you do. So – how can you increase your brand exposure without breaking the bank? Today, we’re going to reveal several smart tactics for any startups looking for better brand awareness. source Make use of social media Social media is a great way to…

In the past, product packaging was simply used to keep the contents safe and secure during transit. Most of the time this would be a rigid container, such as a box or bottle. But over the past few years, more and more flexible packaging solutions have entered the market. There are several reasons why this change has taken place. These include the need to minimise carbon emissions, save money on manufacturing and shipping, provide the consumer with greater product convenience, and protect the contents from the elements. In addition to these benefits, flexible packaging allows big businesses the opportunity for…

Your business’s online presence is an essential part of its overall effectivity. Your business can’t succeed if it doesn’t, first of all, succeed in the online world. Here are some ideas that you can put into practice. Be More Imaginative with Social Media Social media is vital. Everyone knows this by now. But it’s also the case that many businesses are still failing to grasp onto the true importance of it. They aren’t using it in a way that will help their business succeed and grow. First of all, don’t limit yourself to the mainstream. That means thinking outside of…

As more businesses move their IT infrastructure to the cloud, even the best cloud servers are becoming increasingly vulnerable to query overload issues. With bots now initiating 56% of all Internet traffic, databases crashes are becoming more common, which can cause major disruptions if your team depends on your cloud deployment for computing tasks and business processes. For businesses with consumer-facing apps and websites, downtimes can result in frustrations, especially with today’s culture of on-demand service and instant gratification. Cloud-based digital services are expected to be available 24/7, and a user who sees an error message on your product’s front…

Gone are the days when booking a cab was not less than a head ache. The cabs were too few and quite difficult to get hold of, in times of need. You had to make several calls and then hunt down the nearest possible one and finally verify if it was possible to avail the required service to the desired location. And don’t even get me started on the time constraints! But now, things are much simpler and effortless. Booking a cab and getting a ride to anywhere at anytime is only a child’s play. The cab-hailing space in India…

It shouldn’t come as any surprise really that new and innovative technologies are finding their way into our vehicles. We do after all live in an age dominated by smartphones, tablets and other electronical devices aimed at making our lives easier and more convenient. Today, modern vehicles can feature all sorts of great gadgets; even on entry level trims. This could be features like DAB radio, cruise control and automatic lights, however these are relatively basic compared to some of the impressive tech you can get with certain manufacturers. To give you a clearer idea, what follows are a few…

Starting a business is a huge step to take, so you need to make sure that you’re stepping in the right direction. Here are 8 interesting startup ideas to get you thinking. Clean Energy One of the biggest problems that the world is facing in the years ahead is the problem of climate change. Most people now accept that CO2 emissions need to drop dramatically. And, ideally, clean energy technologies will replace the need for burning fossil fuels to create energy. That’s why clean energy companies are all looking for new ways to create energy in a profitable and sustainable…

Your business is nothing without the client’s. Convincing them to conduct business with your company is the most important aspect of the entire operation. You must take every opportunity to impress them. This can feel like a daunting prospect, but it doesn’t have to be. Producing the best goods and services will put you on the road to success. However, you can follow this up with these four simple tricks to ensure that you make a positive and lasting impression. Once you’ve established those positive connections, you should enjoy far greater success. First Impressions When it comes to human interaction,…

Technology influences your teen’s emotional intelligence. Before going into the details of how; let’s have a look at the definition of Emotional Intelligence. According to the words of Travis Bradberry and Jean Greaves, “Emotional Intelligence is the ability to recognize and understand emotions in yourself and others, and your ability to use this awareness to manage your behavior and relationships.” Next comes: How Technology Affects Teen’s Emotional Intelligence? Technology use and the emotional intelligence are not proportional. The greater the use of technology, the lower will be the emotional intelligence of the person using it. This directs us to the…

Unless you’re independently wealthy, you’ll need the assistance of some supportive investors to launch and sustain a successful business. Drumming up adequate funds is often one of the intimidating parts of launching a startup. If you’re struggling to find the right starting point, try some of these outside-the-box places for finding investors. Alumni Publications Image via Flickr by University of Delaware Alumni Relations Alumni listings are a great resource for reconnecting with classmates who shared your passion for entrepreneurship or innovation in a particular industry. Use this resource to seek out people you’ve lost touch with over the years. Alumni…