The success of your business could have very little to do with the quality of your products or services—poor marketing is likely to blame. As the economy strengthens, companies are more aggressive and are finding newer, faster methods of reaching potential clients. Technological advancements have pushed digital trends and insist that corporations consult with an aggressive seo company for help with your website’s SEO strategy.
Increase Website Traffic (and Sales!) with SEO
Only 25% of web-surfers travel to the second page of Google when conducting internet research—a place you do not want to be! A search engine’s primary goal is to get users the best and most relevant information, as quickly as possible.
The SERP (SeSEOarch Engine Results Page) determines relevancy based on a top-secret, complex algorithm that examines keywords, inbound and outbound links, and content. SEO incorporates advanced techniques with the purpose of elevating your website in the search engine rankings.
In the upcoming year, many businesses will undoubtedly take advantage of SEO to increase their visibility. Innovative designs and clever clickbait are only a few strategies these companies are employing. In 2018, the SEO industries to watch out for are:
#1. Law Firms Improve SEO Efforts with Authoritative Content
The American Bar Association reports that there are over 1,335,900 lawyers in the United States and that number has increased every year, for the past 3 years. With so many ambitious agents cluttering the market, law firms rely on special SEO for lawyers services to draw attention to their businesses. Lawyers do not have to waste thousands of dollars on pay-per-click advertisements or Google AdWords—rather, marketing geniuses stay up to date with current trends for their lawyer clients, and develop custom marketing plans that will fit the law firm’s business goals to generate those coveted results.
Accurate Law Content on a Reliable Schedule
A significant part of a successful SEO strategy is reliable content. As one of the world’s fastest news sources, the internet can be filled rumors and false information. Factual and reliable content will set you apart from the crowd. Many lawyers are maximizing their visibility online by providing credible information on a reliable publishing schedule. Online videos have become increasingly popular for law firms as they convey information simply with visual examples.
An online video can:
- Increase authoritativeness. Your potential users want to know who you are! A strong video presence shows viewers that the law firm concentrates in the given legal arena.
- Have an emotional impact. Visual representations connect better with audiences and help them identify better with you message.
- Cheap distribution. Online videos are affordable and are practically free to distribute. Not to mention, the potential reach is infinite.
Authoritative Links for Law Firms
Undoubtedly, subject authority increases SEO, which is further supported by the use of links. There are two types of links worth noting:
- Outbound Links. These are links situated on your website and link out to another site. These types of links show that you’ve done your research, are linked to credible sources, and that your content can be trusted.
- Inbound Links. When another website references your business it is a signal for Google that your site is an authoritative resource. Search engine spiders crawl the website for that information and ranks it accordingly.
#2. Dental SEO Drills the Competition with Optimized Content and Website Development
Let’s be honest; preconceived fears are the reason most people stay away from the dentist chair. Reportedly, 20% of Americans suffer from anxiety attacks at or before a dentist visit, and 8% tend to avoid the dentist, even when necessary. SEO for dentists is a great way to increase business potential because it reaches out to targeted clients who may not go out of their way to look for a dentist. To make the process less intimidating, many dentists are upgrading their websites to more user friendly interfaces.
Website Development for Dental Practices
An important aspect of SEO to consider is website development. In its ranking algorithms, Google and other popular search engines measure the amount of time a user spends on each page. This helps Google understand how important the information on your site is, and how valuable it is to users, and in turn—how it should be ranked on the results page.
Increase the time that users are on your page by carefully examining the following points:
- The Visual Hierarchy. Americans process the information on a computer screen the same way they would read a book. Website developers must use the visual hierarchy to place relevant information such as CTA’s (Calls to Action) where they will be most visible, and compel the user to engage with your content.
- Information is aesthetically presented. Content needs to be easily communicated and navigable, without the use of distracting patterns and clashing colors.
- Navigation. Broken links, missing pages, and slow load times are also very important to Google, as users will get frustrated and travel elsewhere for the information they need.
Dental Practice Website Design
Dentists depend on their website to show clients that their office, is as friendly as their website’s interface. When designing websites, dentists benefit from:
- Increasing efficiency
Allowing clients to schedule, reschedule, and cancel appointments
- Protecting privacy
Providing spaces where inquires can be answered online, through email or instant message
- Dismissing dental phobia
Displaying images and videos of happy clients
#3. Chiropractic Centers get Business Adjustment with Simple SEO for Chiropractor Strategies
Historically, many chiropractic offices have relied on referrals and on word of mouth to promote their therapeutic services. Though referral systems generate traffic, chiropractic SEO is really the ideal way to attract new clients.
Content on a chiropractic website must not only be relevant but use specific keywords related to the chiropractic and integrative wellness niche. Keywords trigger search engines to the information on your website and helps them rank your content accordingly. Information on your website should be displayed in compelling and engaging ways, while being easy to read and interact with.
The chiropractic wellness industry is a very visual trade as many practices are aesthetically based and improvements can be markedly apparent. Many chiropractic firms have learned to embrace design aspects into their site to increase the amount of time users stay on the page.
Benefits of Engaging material
- Recycled Material
Wellness centers do a lot of good work and are now showing it off. The use of previous material is a promotional reminder and documents the progress of projects.
- Consumer loyalty
Engaging material always tells a story. Build suspense for new products and display results to keep clients interested in your services.
#4. Keep a Free-flowing Clientbase with Plumber SEO
Plumbers only make house calls—but your clients need to find you! While phonebooks have become obsolete, SEO for Plumbers is the best way to get your plumbing company’s information straight to your targeted customer. In addition to enticing websites, plumbers are now focusing on blogging services. These services tend to be affordable, earning plumbers their desired ROI (return on investment) by converting web surfers into customers from the get-go.
Google and other search engines are always searching for timely content. An active blog for plumbers on industry advancements keeps the information on their websites current. It is imperative when writing a blog to incorporate relevant keywords and content strategy to attract your target audience and keep them engaged.
SEO for Plumbers: Importance of Keyword Phrases
Great content will be relevant and timely, but also will contain keywords and phrases that will alert Google to the main idea of the page, thus allowing it to correctly index it in its catalogue of websites—based on the subject matter addressed. These triggering phrases are commonly searched terms that help search engines categorize webpages. When writing content be sure to use these words to narrow your market and target the right flow of traffic to your website.
SEO Trends 2018
Businesses are always looking for the next best thing. SEO is already strategic digital techniques that work together to boost a website’s visibility—and these trends constantly evolve. Be prepared for fluctuations in the industry by following the patterns of the past.
A specialized marketing formula involves layers of complex strategies that blend together to promote your business. It takes time and energy to successfully follow through with a designated plan. Simply tossing money at Google Adwords, blogs, PPC, and bejeweled CSS will not move the needle unless your SEO is up to par. SEO concentrates on proper use of keywords in content, innovative website developments, and authoritative backlinks.
It is predicted that in 2018, the economy will rise about 2.6%. With the increasing number of businesses rapidly competing for growth certain industries have focused on improving their internet marketing strategies to incorporate SEO driving tactics. While there is still a healthy amount of competition, these industries are getting a head of the game with innovative approaches on traditional concepts.