• Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

Disney Plus login: Begin 8 Digit Code Error [SOLVED]

Jun 8, 2023

20 Exciting Quordle Game Alternatives

Jun 8, 2023

Exploring Stablecoins: The Role of Fiat-Backed Cryptocurrencies in Volatile Markets

Jun 8, 2023
Facebook Twitter Instagram
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us
Facebook Twitter
Digital Edge
  • Business
    • Marketing
    • Biz Tech
  • Cloud
  • Social Media
  • Software
  • Gaming
  • More
    • Alternatives
      • Movie Streaming Sites
        • 1MoviesHD
        • Hurawatch
        • Ifvod
        • Bflix
        • Couchtuner
        • FlixHQ
        • Movieorca
        • Turkish123
      • Anime Streaming Sites
        • Animesuge
        • Animekisa
        • Animedao
        • Anilinkz
        • Wcofun
      • Manga Sites
        • Asurascans
        • Comick.fun
        • Webtoon XYZ
      • Sports Streaming Sites
        • Streameast
        • Myp2p
        • VIPRow
        • NFLBite
      • Photos & Graphics
      • Game Utilities
      • Online Tools
      • Misc
  • Cybersecurity
  • Crypto
Digital Edge
Home»Marketing»6 Ways You Can Use Content Marketing For Lead Generation
Marketing

6 Ways You Can Use Content Marketing For Lead Generation

Michael JenningsBy Michael JenningsAug 29, 2018Updated:Aug 31, 2018No Comments4 Mins Read

All experienced marketers understand that an effective content marketing strategy can increase brand awareness, but many are unsure of what types of content work well for actually generating leads. We take a look at the top 6 ways in which you can use content marketing to create valuable leads for your business, whilst increasing engagement and boosting your SEO ranking.

Contents hide
1 1) Create a lead generating offer
2 2) Create engaging landing pages
3 3) Nurture your email subscribers
4 4) Create interesting case studies
5 5) Regular, highly converting blog posts
6 6) Paid distribution channels

1) Create a lead generating offer

Provide your website visitors with a lead generating offer, in exchange for them providing you with their contact details. This is a brilliant opportunity to capture the details of those who have already visited your website and shown an interest in your business. Popular lead generation content offers include providing a free eBook, white paper or webinar. These will all provide value to your target customer, whilst also gently persuading them to engage and purchase your product or service.

2) Create engaging landing pages

All pages within a website should be carefully optimised through targeted content which is designed to increase the conversion rate. The ideal landing page content should include an attention-grabbing headline, with an engaging opening sentence to build interest in the page. This captivating snippet of content can also be shared on social media channels to encourage followers to visit the page and read more.

3) Nurture your email subscribers

A strategic email campaign can increase customer retention and generate leads from previous customers or contacts. Providing your email subscribers with useful, entertaining and insightful content can help nurture these contacts, so they are capable of making an informed buying decision. Email marketing will effectively act as your 24-hour salesperson, by continuing to attract new customers even when your business is closed.

4) Create interesting case studies

According to research by the Content Marketing Institute, small B2B marketing teams believe case studies are the most effective aspect of their content marketing strategy in terms of nurturing prospects and generating leads. A case study should be interesting, insightful and inspiring, whilst positioning your business as an authoritative figure within the industry.

By positioning your business as an industry leader, your target audience will begin to trust your service or products. The content of a great case study should explain any challenges which the business faced, so that you can explain how the skills you possess helped create a successful outcome. It is important not to use language which makes the case study seem like an obvious marketing pitch; instead, try to follow a storytelling approach.

5) Regular, highly converting blog posts

A website blog should act as a hub for the content which your business produces. It is an essential aspect of any content marketing strategy. Instead of writing a blog post for the sake of creating a post, it should be interesting, targeted and highly converting. Begin with an enticing headline, which leads to useful and insightful content. The blog will rank higher in Google search results and attract more readers if it uses long-form content, with links to interesting, high-quality resources and relevant visuals.

6) Paid distribution channels

Although there are many organic methods in which to share your content, paid distribution channels can provide quick results. There are a few options to consider, but the most popular channels are social media adverts, Google AdWords, banner adverts, native adverts and content discovery networks.

It is easy to create content; the difficult aspect lies in creating content which targets the right audience, at the right time, through the highest converting outlet. As more businesses begin to turn to content marketing, these six ideas will help you create a strategy which results in new leads and increased engagement.

Michael Jennings

Micheal wrote his first article for Digitaledge.org in 2015 and now calls himself a “tech cupid.” Proud owner of a weird collection of cocktail ingredients and rings, along with a fascination for AI and algorithms. He loves to write about devices that make our life easier and occasionally about movies. “Would love to witness the Zombie Apocalypse before I die.”- Michael

Related Posts

What is an Interactive Web Design And Do You Need One

Jun 6, 2023

The Most Creative, Innovative, & Interesting Shopify Packaging Store Design — How to Achieve it With Premium Themes?

May 26, 2023

Advertising & Marketing For Family Lawyers

May 3, 2023
Top Posts

17 TheWatchSeries Alternatives in 2023[100% Working]

Apr 29, 2023

27 1MoviesHD Alternatives – Top Free Options That Work in 2023

Feb 22, 2023

12 Zooqle Alternative Torrent Sites That Work In 2023

Feb 20, 2023

Is TVMuse Working? 100% Working TVMuse Alternatives And Mirror Sites In 2023

Feb 18, 2023

15 Cucirca Alternatives For Online Movies in 2023

Feb 15, 2023

SockShare – Is it Working? 22 Best Alternatives in 2023

Feb 14, 2023

23 Rainierland Alternatives in 2023

Feb 13, 2023
About Us

Digital Edge is the freshest voice in the field of technology and digital media. Our editorial staff is really passionate in their efforts to curate the latest technological breakthroughs in new and emerging technologies from all over the world to help businesses, IT professionals and consumers to stay abreast with all the latest developments.

We pride ourselves in providing quality content from reputed authors and bloggers as well as from passionate observers like you! If you have a unique voice that you would like to unleash on the rest of the world, then please let us know! Our editors go over everything with a fine tooth comb as a result of which any proverbial cracks are paper-thin from which no inaccuracies ever seep through! However, if there is anything you do not agree with or if you want to comment on the swell job that we are doing, feel free to reach out to us as well. We love hearing from you!

Most Popular

Why English Is A Universal Language

Jun 19, 2022

Sales Funnel Manage Mistakes To Avoid

Aug 2, 2022

15 Games Like Free Cities You Should Check Out

Sep 22, 2022
Our Picks

Disney Plus login: Begin 8 Digit Code Error [SOLVED]

Jun 8, 2023

20 Exciting Quordle Game Alternatives

Jun 8, 2023

Exploring Stablecoins: The Role of Fiat-Backed Cryptocurrencies in Volatile Markets

Jun 8, 2023
Facebook Twitter
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Write For Us
  • Contact Us
© 2023 ThemeSphere. Designed by ThemeSphere.

Type above and press Enter to search. Press Esc to cancel.