Email marketing is the most cost-effective form of digital marketing. It is 40x more effective at acquiring customers than Facebook and Twitter combined. However, with more than 306+ billion emails sent each day globally, it has become a little difficult to capture the attention of customers.
You only need to create some effective lead magnets as suggested in this lead magnet ideas guide from Kantaloupe to get started. Once, you have a list of email subscribers, you can get started with interactive email marketing.
Traditional and digital marketing has different approaches to marketing. Similarly, traditional email marketing and interactive email marketing are different. By using interactive email marketing, you can delight your customers, and increase the engagement rate.
Let’s have a look at the top 9 benefits of interactive emails and why you should incorporate it into your digital marketing strategy.
1. Increase in Click to Open Rates
Sending emails is just the tip of the iceberg, getting your subscribers to actually open and read them is the real work here. Email open rate is one of the key metrics digital marketers use to build marketing strategies.
The interactive email content is reported to increase the click-to-open rate of emails by 73%.
As mentioned earlier, subscribers open a limited amount of emails, so you want to give them an extra reason to want to open your email, interactive emails prompt them to do so because there will be visuals and other engaging elements.
2. Higher Conversion Rates
An additional request that requires a subscriber to get to another destination decreases your opportunity to get conversions.
But when they get to make all the decisions and choices in their emails, it strengthens and boosts the opportunity for them to take intended actions.
According to Kapost, interactive content generates 2x more conversions than passive content.
3. Enhance Subscribers Experience
When you increase the quality of your customer’s experience, it boosts your brand reputation and business growth.
These Interactive emails excite subscribers, enable them to have fun, and also simplifies the process to perform CTAs.
When you dish out memorable experiences, you are more likely to gain loyal and happy customers.
4. Reduction in Unsubscriptions
People unsubscribe from emails often, if your emails are interactive then you won’t be on that unsubscription bucket list, in fact, you can be whitelisted and be on their prioritized email list.
5. Retain Attention
People might open your emails but don’t end up reading the whole of it because the human’s attention span is getting shorter and shorter, currently at an average of eight seconds.
Therefore, they won’t be able to take necessary actions stipulated in the email, because your emails feel rigid, professional, boring, or too salesy.
However, with interactive emails, you get to retain their attention much longer because they find your emails delightful and different from the regular emails.
There are different types of interactive elements that you can include in the emails that will give you feedback on what your subscribers think about your emails, products, and brand in general. Like ratings, questionnaires and surveys in emails, etc.
7. Unleashes Creativity
When you send interactive emails, it means you get to be highly creative as possible, this will make your customers view you as a creative and thinking out of the box brand.
This will make them pay attention to your products and services because people love creativity.
Creativity strengthens business and customer relationships because it shows that you are looking for ways to serve them better and are ready to go the extra mile.
8. Effect Triggers
The use of interactive elements triggers the different parts of the human brain such as curiosity, excitement, responsiveness, activity, and attentiveness. You can use a combination of copywriting techniques to trigger these effects.
All these triggers are very important to engage, surprise, delight and amuse your readers. This will make you a memorable brand and one of the very few business emails they look forward to.
9. Subtlety in Sales
Who says you have to sound too forward, professional, or aggressive when it comes to sales? Brands don’t want to come across too sales or promotional, which often annoys the subscriber and leaves them no choice than to unsubscribe.
But with Interactive elements you make your customers engage in revenue-driving actions without them minding because of the fun and casualty embedded in the email.
They are motivated to take action as they have been easily convinced due to the creative emails.
looks before dishing it out to your subscribers for zero slip-ups.
Interactive email marketing increases the open rates, conversion rate, enhances the subscribers’ experience and reduces the unsubscription rate. However, you should be aware of certain things when creating interactive email campaigns, such as it can be difficult to code and comes at an extra cost. Last but not least, follow the best practices of interactive email marketing to generate better results. Happy Email Marketing!