Author: Michael Jennings

There’s never been a more exciting time for creative individuals to start a new business. The World Wide Web has changed the landscape forever, creating much better opportunities than ever before. If you’ve got a great business idea, now is the time to turn those dreams into a reality. However, nobody can create a successful business from scratch without outside help. There are far too many tasks for one pair of hands to control. Delegating work in an effective manner is a huge responsibility. But getting it right could be the key to unlocking the company’s potential. Source 1 There…

If you’re just starting out in business, it can be difficult to know where to begin. There’s conceptualizing and designing your product to think about first. Then you need to get your name out there into the wild, hire staff, find funding and make sure you are ticking all the boxes for your legal department. If you even have one yet! There’s a lot to do, and every business will have different needs in the way that they approach each task. However, there are a few common factors that have proven worth. In this guide, we’re going to look at…

Business and technology go hand in hand. That is why whenever revolutionary changes in technology occur, businesses also change and adapt to the new changes. This is to improve the way businesses are run all over the world. One such revolutionary change in the technology is the emergence of something called a “cloud”. These so called clouds are not forces of nature but are instead non physical systems which can store a vast amount of data, among other things. Put simply, the emergence of these clouds has made it possible for those moving in the business sphere to engage in…

Here at Digital Edge, you’ll never hear us bemoan the advancement of technology. The last two decades have seen the role of computers and the internet develop beyond anyone’s wildest imaginings, and this can only be a good thing. From robots capable of carrying out complex surgery to the advent of apps for every eventuality, our burgeoning technology has made our lives easier, more enriched, and more exciting. One of the sectors that has been most heavily impacted by the growth and rise of the internet, and ever more complex technology to accompany it, has been commerce. Without an online…

When you work on a project with a team, you need a proper system that can track all the moving parts: tasks, assignments, documents and deadlines. Doing all this manually eats up a lot of time, and human error often results in both time and money lost. That’s why it’s so important to choose your project management tool carefully, and make sure the software you use provides you with the best features and custom options. In this post we are going to take a look at Wrike, a cloud-based project management software that lets you easily organize all your work…

Poor tech hygiene can be damaging to a number of aspects with a business, so below are some pointers to help you create a squeaky clean culture when it comes to your IT! Use 2 step authentication for ALL cloud based and online accounts This is one of the most prevalent steps that you can take to prevent your accounts from being hacked. Unfortunately cyber criminals are the best at what they do, they have quickly created algorithms that will crack your passwords in a matter of months, even if you have passed the programs ‘strength test’ using upper and…

2014 was one of the worst years for hacks, with the most infamous occurring at Sony Pictures Entertainment, costing the company in excess of $15 million. However, while hacking is no new phenomenon – the notorious online community Anonymous have been undertaking hits since 2006 – it is an issue of growing concern, particularly for businesses. In the business world, there is a common misconception that small companies lack value and therefore, hackers primarily target large multi-national corporations or groups. In fact, research has shown that small businesses and SMEs are hit by a disproportionately large number of bots, accounting…

When you hear the word ‘telemarketing’ it’s easy to imagine those irritating calls that stop you during a productive moment for a completely irrelevant pitch, disturbing us at the most inconvenient times. But thanks to new regulations, Cold Calling is being clamped down along with nuisance text messages, imposing fines of up to £500,000 on companies that choose to ignore requests not to be contacted. Unfortunately cold calling has damaged the reputation of telemarketing, which is why numerous companies feel uneasy about using this traditional form of marketing against the much less intrusive methods of digital. With such large fines…

Exhibiting at a trade event is a costly marketing method to many small businesses, and takes a large sum out of an already limited marketing budget. But the old days of sitting behind a table with a few ill designed roller banners, selling your heart out to potential customers, have been and gone, as thanks to updated customer insights and new technologies, the tech trends of 2015 are enabling businesses to gain maximum exposure and establish a more authentic relationships with both existing customers and potential leads. Movie Moments Trade shows can really put your marketing efforts to the test,…

If you are one of those lucky blog owners who have high traffic generating sites, you definitely cannot host them on poor hosting service providers with terrible customer service. To ensure your website runs smoothly to reach out to your audience you need a website that has no down time. If I were to give you numbers, there are more than 700 hosting service providers and less than 1% of them are worth investing money in them. When you think of that 1% best hosting providers, it is easy to believe they charge a premium to host websites. Host1Plus is…